Reasons to use digital tools for sales in Asia Pacific 2017

Reasons for companies to use digital tools to sell goods and services across Asia Pacific in 2017

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Release date

February 2017



Survey time period


Number of respondents

1,033 businesses with more than 250 employees

Method of interview

Online survey

Supplementary notes

Note: Asia Pacific region in this study includes Australia, New Zealand, Japan, China, India, and Singapore.

* Others include the remaining options given to respondents, including keeping up with international competitors, allowing business to export, retaining relevance, online marketing, personalized offers and advertising, better customer experience, reducing staff costs and overheads, allowing collection of customer data, easier to follow up with customers, other and don’t know.

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