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Social media platforms with highest ROI worldwide 2022

Published by Julia Faria, Feb 21, 2023
According to a survey released in October 2022 and conducted among B2B and B2C marketers worldwide 22 percent of respondents said that Facebook was the social media platform with the highest return on investment (ROI) that year. Interestingly, Instagram, YouTube and TikTok all ranked second with 16 percent of respondents, followed by LinkedIn with 7 percent.

Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of October 2022

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Release date

October 2022

Region

Worldwide

Survey time period

as of October 2022

Number of respondents

1,200 respondents

Special properties

among global marketers from across B2B and B2C companies

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Statistics on " Social media advertising and marketing worldwide "

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Statistics on Social media advertising and marketing worldwide

Overview

8

Usage

7

Metrics

6

Effectiveness & ROI

8

Market leaders

5

Consumers

8

Further related statistics

21

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Topics

Social media advertising and marketing in EuropeSocial media advertising and marketing worldwideMobile advertising and marketing in EuropeInfluencer marketing in EuropeInstagram in Europe
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