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Digital ad spend in India 2019 by industry

As India’s content consumption is increasingly moving to online platforms, advertisers are also following their audiences to the digital world. Among the various business verticals in the country, the FMCG sector had a 27 percent share in the total digital ad expenditure in 2019, making it the highest spending sector that year. The e-commerce sector followed with a 19 percent share of the total digital ad spends.

Ad spends by format

Online ads made up the highest share of the digital media expenditure by the FMCG sector that year, spending 36 percent of their digital budget on it. However, most Indian business verticals preferred social media ads to online video ads. In 2019, about 28 percent of digital advertising expenditure in India was spent on social media compared to a 22 percent ad spend on online videos.

Social media ads win the popular vote

This is not surprising when one looks at the massive social media user base across India. As of January 2020, Facebook had an advertising reach of around 260 million users across India. This was the largest audience base reached via advertising in the country that year, followed by Instagram and LinkedIn with a reach of 80 million and 62 million users respectively. So long as social media platforms continue to facilitate a wider audience reach, advertisers will lean towards them for higher return on investments.

Distribution of digital advertising spending in India in 2019, by industry

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Release date

January 2020



Survey time period


Supplementary notes

India's financial year begins in April and ends in March. For example, FY 2018 started in April 2017 and ended in March 2018.

One Indian rupee is equal to 0.013 U.S. dollars and 0.012 euros (as of June 2020).

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Statistics on "Digital advertising in India"

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