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Digital ad spend in India 2018 by industry

Distribution of digital advertising spending in India in FY 2018, by industry

Digital ad spend in India 2018 by industry The graph shows a distribution of digital advertising spending in India in the 2018 financial year, by industry. Automotive ads accounted for nine percent of the Indian digital ad spend in this period. E-commerce was the largest digital ad category, whereas when the entire ad market is considered, FMCG takes the largest share. In total, Indian ad market was estimated at 528.2 billion Indian rupees in 2016.
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Distribution of digital advertising spending in India in FY 2018, by industry

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The graph shows a distribution of digital advertising spending in India in the 2018 financial year, by industry. Automotive ads accounted for nine percent of the Indian digital ad spend in this period. E-commerce was the largest digital ad category, whereas when the entire ad market is considered, FMCG takes the largest share. In total, Indian ad market was estimated at 528.2 billion Indian rupees in 2016.
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