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Distribution of digital advertising spending in India in FY 2018, by industry

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Digital ad spend in India 2018 by industry The graph shows a distribution of digital advertising spending in India in the 2018 financial year, by industry. Automotive ads accounted for nine percent of the Indian digital ad spend in this period. E-commerce was the largest digital ad category, whereas when the entire ad market is considered, FMCG takes the largest share. In total, Indian ad market was estimated at 528.2 billion Indian rupees in 2016.
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The graph shows a distribution of digital advertising spending in India in the 2018 financial year, by industry. Automotive ads accounted for nine percent of the Indian digital ad spend in this period. E-commerce was the largest digital ad category, whereas when the entire ad market is considered, FMCG takes the largest share. In total, Indian ad market was estimated at 528.2 billion Indian rupees in 2016.
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Release date
September 2018
Region
India
Survey time period
FY 2018
Special properties
India's financial year begins in April and ends in March. For example, FY 2018 started in April 2017 and ended in March 2018.
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