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Average price promotion discount in the Netherlands 2017, by supermarket chain

This statistic displays the average discount per price promotion article in the Netherlands in 2017, by supermarket chain. In the survey period in June and July 2017, Albert Heijn had the largest number of weekly price promotions of the supermarkets surveyed here. In an average week in this period, there were 1,150 promotions in Albert Heijn supermarkets. On average, these products were offered with a discount of 34 percent. This was nearly ten percent more as the average discount on Jumbo price promotion articles, which was only 25 percent.

Average discount per price promotion article in the Netherlands in 2017, by supermarket chain

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Source

Release date

October 2017

Region

Netherlands

Survey time period

June and July 2017

Supplementary notes

Figures include promotions of premium brands, private label brands as well as fresh products lasting for at least a week. It for example also includes Jumbo's annual promotions.

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Statistics on "Jumbo supermarkets"

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