Popularity of digital comparison tools in the UK 2017

Published by Ani Petrosyan, Jan 9, 2024
This statistic shows the most commonly used digital comparison tools in the United Kingdom (UK), based on websites that had previously been used by survey respondents. TripAdvisor came out on top, with 43 percent of respondents indicating they had used the site.

Most commonly used digital comparison tools in the United Kingdom (UK) 2017 (in percentage of total respondents)

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Source

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Release date

September 2017

Region

United Kingdom

Survey time period

October 2016 to January 2017

Number of respondents

4,083 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question originally asked as "Which of the following comparison sites have you ever used? Please select all that apply"

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