Popular products to purchase online South Korea 2022, by age

Published by
Nina Jobst,
Jun 25, 2024
According to a survey conducted by Rakuten Insight on online shopping behavior among South Koreans as of June 2022, the most popular items to purchase online across all age groups except one were groceries. Only people aged 16 to 24 years old preferred to purchase clothing, apparel and fashion accessories online, with a respondents' share of around 49 percent compared to the roughly 40.5 percent naming groceries.

Most popular products purchased via online shopping in South Korea as of June 2022, by age

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

July 2022

Region

South Korea

Survey time period

June 12 to 30, 2022

Number of respondents

7,667 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What products did you purchase online during the last three months compared to the same period last year?"

Multiple answers were allowed.

This question was answered by 3,497 female and 4,170 male South Koreans.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce in South Korea "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce in South Korea

Overview

5

Online shopping

6

Mobile shopping

6

Online grocery shopping

6

Consumer behavior

4

Further related statistics

4

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in South KoreaInternet usage in South KoreaSocial media usage in South KoreaSmartphone usage in South KoreaOnline grocery shopping in South Korea
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.