According to a survey conducted by Rakuten Insight on online shopping behavior among South Koreans as of June 2022, the most popular items to purchase online across all age groups except one were groceries. Only people aged 16 to 24 years old preferred to purchase clothing, apparel and fashion accessories online, with a respondents' share of around 49 percent compared to the roughly 40.5 percent naming groceries.
Most popular products purchased via online shopping in South Korea as of June 2022, by age
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Rakuten Insight. (July 19, 2022). Most popular products purchased via online shopping in South Korea as of June 2022, by age [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1325631/south-korea-popular-products-purchased-online-by-age/
Rakuten Insight. "Most popular products purchased via online shopping in South Korea as of June 2022, by age." Chart. July 19, 2022. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1325631/south-korea-popular-products-purchased-online-by-age/
Rakuten Insight. (2022). Most popular products purchased via online shopping in South Korea as of June 2022, by age. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1325631/south-korea-popular-products-purchased-online-by-age/
Rakuten Insight. "Most Popular Products Purchased via Online Shopping in South Korea as of June 2022, by Age." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1325631/south-korea-popular-products-purchased-online-by-age/
Rakuten Insight, Most popular products purchased via online shopping in South Korea as of June 2022, by age Statista, https://www.statista.com/statistics/1325631/south-korea-popular-products-purchased-online-by-age/ (last visited December 05, 2024)
Most popular products purchased via online shopping in South Korea as of June 2022, by age [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1325631/south-korea-popular-products-purchased-online-by-age/