Online shopping transaction value 2018, by category

This statistic presents the online shopping transaction value of leading product categories in South Korea in 2018. In that year, online shoppers in South Korea spent more than 16 trillion South Korean won on travel and transportation services.
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Online shopping transaction value of leading product categories in South Korea in 2018
(in billion South Korean won)
Sales in billion South Korean won
Travel and transportation services16,159.87
Home electronic appliances, electronic and telecommunication equipment11,591.19
Food and beverages10,532.73
Household goods8,774.23
Computer and
computer-related appliances
Food services5,273.12
Sports and leisure appliances3,798.51
Goods for infants and children3,610.68
Agricultural, livestock
and fishery products
Fashion and accessories2,366.92
eCoupon services2,108.68
Cultural and leisure services1,995.48
Car parts and accessories1,031
Pet products860.25
Office appliances and stationery830.92
Miscellaneous services829.42
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