Mexico: leading non-luxury auto brands 2018

This statistic presents the leading non-luxury automotive brands in Mexico in the second quarter of 2018, based on brand strength. In that period of time, Volkswagen ranked first with an overall score of 58 percent in customer-brand relationship. Nissan and Honda followed up in second and third place respectively.

Leading non-luxury automotive brands in Mexico in the second quarter 2018, by brand strength score

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Source

Release date

July 2018

Region

Mexico

Survey time period

Q2 2018

Supplementary notes

The study is based on the response of 600 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.

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Statistics on "Car brands"

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