Highest churned app user return rate worldwide 2018, by vertical

Published by Laura Ceci, Aug 25, 2023
This statistic presents the mobile app categories with the highest reinstall rate worldwide as of July 2018, by vertical. According to Adjust, 48.67 percent of uninstalled lifestyle apps were reinstalled by users. Social apps ranked second, with a reinstall rate of 48.3 percent.

Mobile app categories with the highest reinstall rate worldwide as of July 2018

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Release date

September 2018

Region

Worldwide

Survey time period

January to July 2018

Special properties

data is based on over 8 billion app installs

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