U.S. market research industry: most used tools 2018

This statistic displays the market research tools most used by professionals in the market research industry in the United States in 2017 and 2018. During the 2018 the survey, 86 percent of respondents stated they usef Microsoft Excel, compared to 90 percent in the 2017 survey.

Market research tools most used by market researchers in the United States in 2017 and 2018

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Release date

2018

More information

Region

United States

Survey time period

January 21 to January 29, 2018

Number of respondents

148 respondents

Special properties

professionals in the market research industry.

Method of interview

Online survey

Supplementary notes

Respondents aged between 20 and 66, and have been working in the market research industry for a minimum of one year.
Source does not indicate why values do not total 100 percent.
2017 data taken from previous report '2017 Industry Report: The Future of Market Research', page 18.
* No value provided for 2018

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