This statistic displays the market research tools most used by professionals in the market research industry in the United States in 2017 and 2018. During the 2018 the survey, 86 percent of respondents stated they usef Microsoft Excel, compared to 90 percent in the 2017 survey.
Market research tools most used by market researchers in the United States in 2017 and 2018
Characteristic
2017
2018
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Respondents aged between 20 and 66, and have been working in the market research industry for a minimum of one year.
Source does not indicate why values do not total 100 percent.
2017 data taken from previous report '2017 Industry Report: The Future of Market Research', page 18.
* No value provided for 2018
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Fuel Cycle. (September 2, 2018). Market research tools most used by market researchers in the United States in 2017 and 2018 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/917601/market-research-industry-us-most-used-tools/
Fuel Cycle. "Market research tools most used by market researchers in the United States in 2017 and 2018." Chart. September 2, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/917601/market-research-industry-us-most-used-tools/
Fuel Cycle. (2018). Market research tools most used by market researchers in the United States in 2017 and 2018. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/917601/market-research-industry-us-most-used-tools/
Fuel Cycle. "Market Research Tools Most Used by Market Researchers in The United States in 2017 and 2018." Statista, Statista Inc., 2 Sep 2018, https://www.statista.com/statistics/917601/market-research-industry-us-most-used-tools/
Fuel Cycle, Market research tools most used by market researchers in the United States in 2017 and 2018 Statista, https://www.statista.com/statistics/917601/market-research-industry-us-most-used-tools/ (last visited July 27, 2024)
Market research tools most used by market researchers in the United States in 2017 and 2018 [Graph], Fuel Cycle, September 2, 2018. [Online]. Available: https://www.statista.com/statistics/917601/market-research-industry-us-most-used-tools/
