Most used tools in market research in the U.S. 2017-2018

Market research tools most used by market researchers in the United States in 2017 and 2018

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Release date



United States

Survey time period

January 21 to January 29, 2018

Number of respondents

148 respondents

Special properties

professionals in the market research industry.

Method of interview

Online survey

Supplementary notes

Respondents aged between 20 and 66, and have been working in the market research industry for a minimum of one year.
Source does not indicate why values do not total 100 percent.
2017 data taken from previous report '2017 Industry Report: The Future of Market Research', page 18.
* No value provided for 2018

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