Try our corporate solution for free!
(212) 419-8286

Most popular products on Black Friday in the Netherlands 2018, by category and gender

This statistic shows the answers to a survey question on which types of products male and female consumers in the Netherlands were willing to wait to buy until Black Friday in 2018. Black Friday is a phenomenon from the United States that involves large deals and discounts on the day after Thanksgiving, the fourth Thursday in November. Traditionally, that day marks the beginning of the country's Christmas shopping season and in recent years the tradition became more popular in Europe as well. In 2018, both men (52 percent) and women (34) indicated they were interested to wait for products regarding Image and Sound, such as televisions, home cinema sets, soundbars, media players and VR headsets. Smartphones & Tablets was another popular category.

Share of respondents who indicate they are willing to wait until Black Friday to buy certain products in the Netherlands in 2018, by product category and gender

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

October 2018



Survey time period


Number of respondents

25,000 respondents

Special properties

consumer behavior on comparison website along with results of an online survey

Method of interview

Online survey

Supplementary notes

The source does not specify the data of survey. It mentioned, however, that there were 25,000+ respondents "within two weeks" (in Dutch: meer dan 25.000 respondenten binnen twee weken).

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

Missing percentage points to 100 percent or percentage points exceeding 100 percent are probably due to rounding.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "E-commerce in the Netherlands"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.