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U.S. midterm political advertising spending share on Facebook in 2018, by affiliation

Published by Statista Research Department, Mar 29, 2021
This statistic shows the distribution of political advertising spending on Facebook properties in the United States between October 28 and November 3, 2018, by political affiliation. According the findings, political spending of Democratic-aligned pages accounted for approximately 66 percent of all ad dollars spent on Facebook and Instagram before midterm elections.

Distribution of political advertising spending on Facebook properties in the United States between October 28 and November 3, 2018, by political affiliation

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Sources

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Release date

November 2018

Region

United States

Survey time period

October 28 to November 3, 2018

Special properties

political and issue ads that ran on Facebook and Instagram

Supplementary notes

The source did not account for points exceeding 100 percent.

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