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Midterm political ad spend in the U.S. 2010-2018
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Midterm political ad spend in the U.S. 2010-2018
Midterm political advertising spending in the United States in 2010, 2014 and 2018 (in million U.S. dollars)
The graph shows information on midterm political advertising spending in 2010, 2014 and 2018 in the United States. The source projected that nearly 8.93 billion U.S. dollars were going to be spent on political ads in the country in 2018.
Midterm political advertising spending in the United States in 2010, 2014 and 2018 (in million U.S. dollars)
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Description
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The graph shows information on midterm political advertising spending in 2010, 2014 and 2018 in the United States. The source projected that nearly 8.93 billion U.S. dollars were going to be spent on political ads in the country in 2018.
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- Release date
- September 2018
- Region
- United States
- Survey time period
- 2010, 2014 and 2018
- Special properties
- forecast
- Supplementary notes
- Figures for periods prior to 2014 come from previous reporting.
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- United States
- Survey time period
- 2010, 2014 and 2018
- Special properties
- forecast
- Supplementary notes
- Figures for periods prior to 2014 come from previous reporting.
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Political advertising in the U.S.
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Statistics on "Political advertising in the U.S."
- Overview
The most important statistics
- Midterm political advertising spending in the United States in 2010, 2014 and 2018 (in million U.S. dollars)Midterm political ad spend in the U.S. 2010-2018
- Political advertising spending in the United States in 2018, by level (in million U.S. dollars)Political advertising spending in the U.S. 2018, by level
- Political advertising expenditure in the United States in 2018, by medium (in million U.S. dollars)Political ad spend in the U.S. 2018, by medium
- Radio political advertising spending in the United States in 2018, by contest category (in million U.S. dollars)Radio political ad spend in the U.S. 2018, by contest category
- Broadcast television political advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)Broadcast TV political ad spend in the U.S. 2015-2020
- Average spending on influencer marketing per campaign in the United States in 2017, by industry (in 1,000 U.S. dollars)Average spend on influencer marketing campaigns in the U.S. 2017, by vertical
- Digital
The most important statistics
- Digital political advertising spending in the United States from 2008 to 2020 (in million U.S. dollars)Digital political ad spend in the U.S. 2008-2020
- Political advertising spending on Facebook between 2014 and 2018, by sponsor category (in million U.S. dollars)Political advertising spending on Facebook between 2014 and 2018, by sponsor category
- Distribution of political advertising spending on Facebook properties in the United States between October 28 and November 3, 2018, by political affiliationU.S. midterm political advertising spending share on Facebook in 2018, by affiliation
- Number of political advertising impressions on Facebook in the United States between 2014 and 2018, by sponsor category (in millions)Number of U.S. political ad impressions on Facebook 2014-2018, by sponsor category
- U.S. states with the largest political advertising spending on Google as of August 30, 2018 (in 1,000 U.S. dollars)U.S. states with the largest political advertising spending on Google in 2018
- Largest political advertisers on Google in the United States as of August 2018, by ad spend (in 1,000 U.S. dollars)U.S. largest political advertisers on Google August 2018, by ad spend
- Presidential elections
The most important statistics
- Political advertising spending during the presidential elections in the United States in 2012 and 2016 (in million U.S. dollars)Political advertising spending during the U.S. presidential elections in 2012-2016
- Political advertising spending in the United States in the 2016 election season, by medium (in billion U.S. dollars)U.S. presidential election 2016 - ad spend
- Number of advertisements aired for the 2016 presidential election in the United States, by sponsorNumber of ads aired for 2016 U.S. presidential election, by sponsor
- Cost of advertisements aired for the 2016 presidential election in the United States, by sponsor (in million U.S. dollars)Cost of ads aired for 2016 U.S. presidential election, by sponsor
- Top ten media markets for the 2016 presidential general election in the United States, as of August 18, 2016, by ad airingsTop 10 media markets in the 2016 U.S. presidential race as of August, by ad airings
- Top ten media markets for the 2016 presidential general election in the United States, as of August 18, 2016, by expenditure (in million U.S. dollars)Top 10 media markets in the 2016 U.S. presidential race as of August, by expenditure
- Number of ads aired for 2016 U.S. presidential election, by candidate as of May, 2016Number of ads aired for 2016 U.S. presidential election, by candidate
- Estimated cost of ads aired for 2016 U.S. presidential election, by candidate as of May, 2016 (in million U.S. dollars)Cost estimate of ads aired for 2016 U.S. presidential election, by candidate
- Local, state and federal elections
The most important statistics
- Local political advertising spending in the United States in 2018, by contest category (in million U.S. dollars)Local political ad spend in the U.S. 2018, by contest
- State political advertising spending in the United States in 2018, by contest category (in million U.S. dollars)State political ad spend in the U.S. 2018, by contest
- Federal political advertising spending in the United States in 2018, by medium and contest category (in million U.S. dollars)Federal political advertising spending in the U.S. 2018, by medium
- Consumer perception
The most important statistics
- Political advertising influencing voter decision to take action in the United States as of June 2018, by typePolitical ads influence on U.S. voters decisions to take action June 2018, by type
- Political advertising influencing voter decision to take action in the United States as of June 2018, by type and age groupPolitical ads influence on U.S. voters decisions to take action 2018, by type and age
- Political advertising influencing voter decision to take action in the United States as of June 2018, by type and ethnicityPolitical ads clout on U.S. voters decisions to take action 2018, by type & ethnicity
- Level of trust in advertising on selected online entities after they displayed political ads originated in Russia according to adults in the United States as of October 2017U.S. trust in ads on online entities after displaying Russian political ads 2017
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017Leading types of ads enjoyed by LGBT communities in the U.S. 2017
- Share of consumers using selected brands in the United States as of February 2017, by political affiliationU.S. consumers' selected brand use in 2017, by political affiliation
- Share of consumers thinking of boycotting selected brands in the United States as of February 2017, by political affiliationU.S. consumers boycotting brands in 2017, by political affiliation
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Statistics
- 2014 U.S. midterm elections: spending on political TV ads, by state
- Advertising spending of the U.S. government 2013, by medium
- Distribution of TV ads in 2016 U.S. Senate races, by sponsor type
- Distribution of U.S. political ads funded by outside groups 2000-2016, by group type
- Number of ads aired for 2016 U.S. presidential election, by party and funding source
- Cost estimate of ads aired by outside groups for 2016 U.S. presidential election
- Ads aired for 2016 U.S. presidential election by outside groups
- Viewer perception of position of ads mentioning ACA in U.S. October 2014
- Number of pro-Democrat ads for U.S. presidential races 2012-2016, by sponsor type
- Cost estimate of ads aired for 2016 U.S. presidential election, by candidate
- Number of pro-GOP/Rep ads aired for U.S. presidential race 2012-2016, by sponsor type
- Share of political ads funded by outside groups in the U.S. 2000-2016
- Main topics in combined House and Senate advertising in the U.S. 2014
- Political ad revenues for local U.S. TV media companies 2014
- Attack ad spending by Republican candidates in New Hampshire as of Feb. 8 2016
- Political health care and health insurance ads United States 2014
- Share of ACA ads in senate races U.S. January-October 2014
- Share of issues mentioned in political health care ads U.S. January-October 2014
- U.S. drawing and insulating of nonferrous wire: ad spend to sales ratio 2011-2015
Statistics on "Political advertising in the U.S."
- Midterm political advertising spending in the United States in 2010, 2014 and 2018 (in million U.S. dollars)
- Political advertising spending in the United States in 2018, by level (in million U.S. dollars)
- Political advertising expenditure in the United States in 2018, by medium (in million U.S. dollars)
- Radio political advertising spending in the United States in 2018, by contest category (in million U.S. dollars)
- Broadcast television political advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Average spending on influencer marketing per campaign in the United States in 2017, by industry (in 1,000 U.S. dollars)
- Digital political advertising spending in the United States from 2008 to 2020 (in million U.S. dollars)
- Political advertising spending on Facebook between 2014 and 2018, by sponsor category (in million U.S. dollars)
- Distribution of political advertising spending on Facebook properties in the United States between October 28 and November 3, 2018, by political affiliation
- Number of political advertising impressions on Facebook in the United States between 2014 and 2018, by sponsor category (in millions)
- U.S. states with the largest political advertising spending on Google as of August 30, 2018 (in 1,000 U.S. dollars)
- Largest political advertisers on Google in the United States as of August 2018, by ad spend (in 1,000 U.S. dollars)
- Political advertising spending during the presidential elections in the United States in 2012 and 2016 (in million U.S. dollars)
- Political advertising spending in the United States in the 2016 election season, by medium (in billion U.S. dollars)
- Number of advertisements aired for the 2016 presidential election in the United States, by sponsor
- Cost of advertisements aired for the 2016 presidential election in the United States, by sponsor (in million U.S. dollars)
- Top ten media markets for the 2016 presidential general election in the United States, as of August 18, 2016, by ad airings
- Top ten media markets for the 2016 presidential general election in the United States, as of August 18, 2016, by expenditure (in million U.S. dollars)
- Number of ads aired for 2016 U.S. presidential election, by candidate as of May, 2016
- Estimated cost of ads aired for 2016 U.S. presidential election, by candidate as of May, 2016 (in million U.S. dollars)
- Local political advertising spending in the United States in 2018, by contest category (in million U.S. dollars)
- State political advertising spending in the United States in 2018, by contest category (in million U.S. dollars)
- Federal political advertising spending in the United States in 2018, by medium and contest category (in million U.S. dollars)
- Political advertising influencing voter decision to take action in the United States as of June 2018, by type
- Political advertising influencing voter decision to take action in the United States as of June 2018, by type and age group
- Political advertising influencing voter decision to take action in the United States as of June 2018, by type and ethnicity
- Level of trust in advertising on selected online entities after they displayed political ads originated in Russia according to adults in the United States as of October 2017
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017
- Share of consumers using selected brands in the United States as of February 2017, by political affiliation
- Share of consumers thinking of boycotting selected brands in the United States as of February 2017, by political affiliation
- Total spending on political TV ads in the 2014 U.S. midterm elections, by group and state (in million U.S. dollars)
- Advertising spending of the U.S. government in 2013, by medium (in million U.S. dollars)
- Proportion of ad airings in 2016 U.S. Senate races as of August 18, by sponsor type
- Distribution of political ads aired for U.S. federal elections by outside groups from 2000 to 2016, by group type
- Number of ads aired for 2016 U.S. presidential election, by party and funding source as of May, 2016
- Estimated cost of ads aired by outside groups for 2016 U.S. presidential election as of May, 2016 (in million U.S. dollars)
- Number of ads aired for 2016 U.S. presidential election by outside groups as of May, 2016
- Consumer perception of advertisements and their position on ACA in the U.S. in October 2014
- Number of pro-Democrat advertisements aired for presidential races in the United States, in 2012 and 2016, by sponsor type
- Distribution of ads aired for 2016 U.S. presidential candidates, by funding source as of May, 2016
- Number of pro-Republican advertisements aired for presidential races in the United States, in 2012 and 2016, by sponsor type
- Percentage of political ads aired for United States federal elections by outside groups from 2000 to 2016
- Health care as a topic within combined U.S. House and Senate advertising in the 2014 election cycle (in 1,000 spots)
- Political advertising revenues at local U.S. TV media companies for the first nine months in 2010, 2013 and 2014 (in million U.S. dollars)
- Amount spent in New Hampshire by Republican presidential candidates on attack advertising aimed at their peers, as of Feb. 8 2016 (in million U.S. dollars)
- Health insurance and health care political advertisements in the U.S. in January-October 2014
- Political ad spots mentioning ACA in competitive senate races in the U.S. in January-October 2014
- Distribution of issues mentioned in political health care ad spots in the U.S. in January-October 2014
- Advertising spending as percent of sales in the drawing and insulating of nonferrous wire industry in the United States from 2011 to 2015
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