During a 2022 survey carried out in the United States, it was found that social media marketing was the most popular digital marketing channel among healthcare marketers, used by 93 percent of respondents. Paid search marketing and email marketing followed, with 89 percent and 83 percent, respectively.
Digital marketing channels and tools used by healthcare marketers in the United States as of March 2022
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Statistics on Pharma and healthcare industry advertising in the U.S.
Overview - pharma & healthcare industry
7
- Premium Statistic Market share of the leading global pharmaceutical markets 2021
- Premium Statistic Pharmaceutical corporations by U.S. revenue 2021
- Premium Statistic Leading pharmacies in the U.S. 2021, based on prescription revenue
- Basic Statistic Prescription drug expenditure in the U.S. 1960-2021
- Premium Statistic OTC medication retail sales in the U.S. 1965-2021
- Premium Statistic OTC total sales volume in the U.S. 2017-2021
- Premium Statistic Share of U.S. people who had a favorable view of pharmaceutical companies 2021
Pharma & healthcare marketing
4
- Premium Statistic Marketing budgets of U.S. health care companies 2019-2021
- Premium Statistic Change in marketing budgets of U.S. health care companies 2021
- Premium Statistic Change in marketing budgets of U.S. health care companies 2022, by target
- Premium Statistic U.S. health care companies: share of marketing budget 2022, by channel
Pharma & healthcare advertising
8
- Premium Statistic Prescription drug advertising spend in the U.S. 2020-2021, by medium
- Premium Statistic Pharma DTC ad spend in the U.S. 2012-2021
- Premium Statistic Pharmaceutical industry DTC traditional media spending in U.S. 2016-2020
- Premium Statistic Pharma DTC ad spend in the U.S. 2020, by medium
- Premium Statistic Number of pharma brands advertising on platforms in the U.S. H2 2010
- Premium Statistic Pharmaceutical industry TV ad spend in the U.S 2016-2020
- Premium Statistic U.S. healthcare local ad spend 2017-2021
- Premium Statistic U.S. healthcare local ad spend 2017-2021, by format
Digital
7
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Healthcare & pharmaceutical industry digital ad spend in the U.S. 2011-2023
- Premium Statistic B2B healthcare & pharmaceutical industry digital ad spend in the U.S. 2018-2023
- Premium Statistic Healthcare and pharma sector digital video ad spend U.S. 2020, by device
- Premium Statistic Healthcare & pharma sector display ad spend U.S. 2020, by device
- Premium Statistic Healthcare & pharma social media ad spend U.S. 2020
- Premium Statistic COVID-19 vaccine digital ad spend in the U.S. 2021, by producer
Market leaders
7
- Premium Statistic Leading pharmaceutical brands in the U.S. 2021, by DTC
- Premium Statistic Most advertised drugs on U.S. TV 2021
- Premium Statistic Pharma companies with largest print ad spend in the U.S. 2020
- Basic Statistic AbbVie's advertising expenses 2014-2021
- Premium Statistic AstraZeneca: ad spend in the U.S. 2012-2019
- Premium Statistic Pfizer: ad spend in the U.S. 2009-2019
- Premium Statistic Novartis: ad spend in the U.S. 2012-2019
Consumer perception
6
- Premium Statistic Trust in information included in pharma advertising U.S. 2022
- Premium Statistic Most resonating media for pharma advertising according to U.S. consumers 2022, by age
- Premium Statistic Factors influencing memorability of pharma advertising in the U.S. 2022, by age
- Premium Statistic Actions taken in reaction to pharma advertising in the U.S. 2022
- Premium Statistic Consumer perception to the frequency of pharma advertising in the U.S. 2022
- Premium Statistic Consumer perception to the relevance of pharma advertising in the U.S. 2022
Further related statistics
10
- Italy: main investment sectors of digital companies 2018, by tool
- Importance of voice assistants as marketing channels in North America 2021
- Voice formats used in voice apps launched by brand marketers in North America 2019
- Leading voice app types launched by brand marketers in North America 2019
- Colombia & Mexico: most memorable marketing content types 2017
- Digital marketing activities contributing to success in Canada 2014-2016
- Canada digital marketing activity usage by businesses 2014-2016
- Facebook advertising: primary goals in the U.S. as of August 2013
- Retargeting budget change according to marketers worldwide in 2014
- Measure of success for email campaigns in digital marketing in the UK 2017
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Statistics
- Italy: main investment sectors of digital companies 2018, by tool
- Importance of voice assistants as marketing channels in North America 2021
- Voice formats used in voice apps launched by brand marketers in North America 2019
- Leading voice app types launched by brand marketers in North America 2019
- Colombia & Mexico: most memorable marketing content types 2017
- Digital marketing activities contributing to success in Canada 2014-2016
- Canada digital marketing activity usage by businesses 2014-2016
- Facebook advertising: primary goals in the U.S. as of August 2013
- Retargeting budget change according to marketers worldwide in 2014
- Measure of success for email campaigns in digital marketing in the UK 2017
Greystone, & Klein & Partners. (August 20, 2022). Digital marketing channels and tools used by healthcare marketers in the United States as of March 2022 [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/948472/healthcare-digital-marketing-tools-usage-us/
Greystone, und Klein & Partners. "Digital marketing channels and tools used by healthcare marketers in the United States as of March 2022." Chart. August 20, 2022. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/948472/healthcare-digital-marketing-tools-usage-us/
Greystone, Klein & Partners. (2022). Digital marketing channels and tools used by healthcare marketers in the United States as of March 2022. Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/948472/healthcare-digital-marketing-tools-usage-us/
Greystone, and Klein & Partners. "Digital Marketing Channels and Tools Used by Healthcare Marketers in The United States as of March 2022." Statista, Statista Inc., 20 Aug 2022, https://www.statista.com/statistics/948472/healthcare-digital-marketing-tools-usage-us/
Greystone & Klein & Partners, Digital marketing channels and tools used by healthcare marketers in the United States as of March 2022 Statista, https://www.statista.com/statistics/948472/healthcare-digital-marketing-tools-usage-us/ (last visited February 01, 2023)
Digital marketing channels and tools used by healthcare marketers in the United States as of March 2022 [Graph], Greystone, & Klein & Partners, August 20, 2022. [Online]. Available: https://www.statista.com/statistics/948472/healthcare-digital-marketing-tools-usage-us/