According to the results of a March 2022 survey conducted in the United States, 38 percent of respondents thought that pharmaceutical advertising was fairly frequent, while another 20 percent believed that the level of frequency of pharma ads was poor.
Perception of the frequency of pharmaceutical advertising in the United States as of March 2022
Characteristic
Share of respondents
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linear TV and CTV uers; owning LG smart televisions
Supplementary notes
Question: "In general, how would you rate the pharmaceutical ads you have seen: Relevance of the product or treatment to you or someone in your household."
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DeepIntent. (April 11, 2022). Perception of the frequency of pharmaceutical advertising in the United States as of March 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1330323/attitude-pharma-ads-frequency-us/
DeepIntent. "Perception of the frequency of pharmaceutical advertising in the United States as of March 2022." Chart. April 11, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1330323/attitude-pharma-ads-frequency-us/
DeepIntent. (2022). Perception of the frequency of pharmaceutical advertising in the United States as of March 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1330323/attitude-pharma-ads-frequency-us/
DeepIntent. "Perception of The Frequency of Pharmaceutical Advertising in The United States as of March 2022." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1330323/attitude-pharma-ads-frequency-us/
DeepIntent, Perception of the frequency of pharmaceutical advertising in the United States as of March 2022 Statista, https://www.statista.com/statistics/1330323/attitude-pharma-ads-frequency-us/ (last visited September 01, 2024)
Perception of the frequency of pharmaceutical advertising in the United States as of March 2022 [Graph], DeepIntent, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1330323/attitude-pharma-ads-frequency-us/