According to a survey among healthcare marketers released in the second quarter of 2024 in the United States, respondents reported spending, on average, 12.5 percent of their employers' marketing budgets on paid digital advertising in 2022. Social media and paid traditional advertising followed with 11.5 and 9.5 percent, respectively.
Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel
Characteristic
Share of marketing budget
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Medical Marketing & Media. (April 2, 2024). Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/
Medical Marketing & Media. "Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel." Chart. April 2, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/
Medical Marketing & Media. (2024). Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/
Medical Marketing & Media. "Distribution of Healthcare Companies' Marketing Budgets in The United States in 2022, by Channel." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/
Medical Marketing & Media, Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel Statista, https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/ (last visited September 01, 2024)
Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel [Graph], Medical Marketing & Media, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/