U.S. health care companies: distribution of marketing budget 2017, by channel

The graph presents a distribution of health care companies' marketing budgets in the United States in 2017, by channel. During the survey, it was found that health care companies spent 4.9 percent of their marketing budgets on social media marketing in 2017.

Distribution of health care companies' marketing budgets in the United States in 2017, by channel

Share of budget
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Source

Release date

March 2018

Region

United States

Survey time period

November to January 2018

Number of respondents

176 respondents

Special properties

among healthcare marketing professionals

Method of interview

Online survey

Supplementary notes

The source does not provide information regarding the missing percentage points to 100 percent.

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