It was found that in 2021, the healthcare and pharmaceutical industry in the United States spent nearly 14 billion U.S dollars on digital advertising in the country. According to recent projections the sector's digital ad spend will grow further and reach 19.66 billion dollars by the end of 2024.
Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024 (in billion U.S. dollars)
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Statistics on Pharma and healthcare industry advertising in the U.S.
Overview - pharma & healthcare industry
7
- Basic Statistic Market share of the leading global pharmaceutical markets 2021
- Premium Statistic Pharmaceutical corporations by U.S. revenue 2021
- Premium Statistic Leading pharmacies in the U.S. 2022, based on prescription revenue
- Basic Statistic Prescription drug expenditure in the U.S. 1960-2021
- Premium Statistic OTC medication retail sales in the U.S. 1965-2022
- Premium Statistic OTC total sales volume in the U.S. 2017-2022
- Premium Statistic Share of U.S. people who had a favorable view of pharmaceutical companies 2021
Pharma & healthcare marketing
4
- Premium Statistic Marketing budgets of U.S. health care companies 2019-2021
- Premium Statistic Change in marketing budgets of U.S. health care companies 2021
- Premium Statistic Change in marketing budgets of U.S. health care companies 2022, by target
- Premium Statistic U.S. health care companies: share of marketing budget 2022, by channel
Pharma & healthcare advertising
8
- Premium Statistic Prescription drug advertising spend in the U.S. 2020-2021, by medium
- Premium Statistic Pharma DTC ad spend in the U.S. 2012-2021
- Premium Statistic Pharmaceutical industry DTC traditional media spending in U.S. 2016-2020
- Premium Statistic Pharma DTC ad spend in the U.S. 2020, by medium
- Premium Statistic Number of pharma brands advertising on platforms in the U.S. H2 2010
- Premium Statistic Pharmaceutical industry TV ad spend in the U.S 2016-2020
- Premium Statistic U.S. healthcare local ad spend 2017-2021
- Premium Statistic U.S. healthcare local ad spend 2017-2021, by format
Digital
7
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Healthcare & pharmaceutical industry digital ad spend in the U.S. 2011-2024
- Premium Statistic B2B healthcare & pharmaceutical industry digital ad spend in the U.S. 2018-2023
- Premium Statistic Healthcare and pharma sector digital video ad spend U.S. 2020, by device
- Premium Statistic Healthcare & pharma sector display ad spend U.S. 2020, by device
- Premium Statistic Healthcare & pharma social media ad spend U.S. 2020
- Premium Statistic COVID-19 vaccine digital ad spend in the U.S. 2021, by producer
Market leaders
7
- Premium Statistic Leading pharmaceutical brands in the U.S. 2021, by DTC
- Premium Statistic Most advertised drugs on U.S. TV 2021
- Premium Statistic Pharma companies with largest print ad spend in the U.S. 2020
- Basic Statistic AbbVie's advertising expenses 2014-2021
- Premium Statistic AstraZeneca: ad spend in the U.S. 2012-2019
- Premium Statistic Pfizer: ad spend in the U.S. 2009-2019
- Premium Statistic Novartis: ad spend in the U.S. 2012-2019
Consumer perception
6
- Premium Statistic Trust in information included in pharma advertising U.S. 2021
- Premium Statistic Most resonating media for pharma advertising according to U.S. consumers 2021, by age
- Premium Statistic Factors influencing memorability of pharma advertising in the U.S. 2021, by age
- Premium Statistic Actions taken in reaction to pharma advertising in the U.S. 2021
- Premium Statistic Consumer perception to the frequency of pharma advertising in the U.S. 2022
- Premium Statistic Consumer perception to the relevance of pharma advertising in the U.S. 2022
Further related statistics
17
- Healthcare industry ad spend in the U.S. 2006-2015
- China - ad spending and online ad spending
- Advertising expenditure of pharma and health industry in Switzerland 2013-2017
- Social & non-social native digital display ad spend in the U.S. 2016-2018
- Native digital display ad spend in the U.S. 2016-2018, by device
- Native digital display ad spend in the U.S. 2016-2020
- Strategic investments value of pharmaceutical industry China 2012-2017
- Online advertising expenditure in China Q1-Q4 2012, by industry
- Average monthly online ad spend of healthcare domains in the U.S. 2019
- Advertising expenditure for dental products in specialist magazines in Germany 2013
- Advertising expenditure for pharmaceutical products in Germany 2000-2017
- Digital advertising spending in Australia 2008-2015, by type
- Native digital display ad spend growth in the U.S. 2016-2018, by device
- Most advertised categories in medical journals in the U.S. H1 2019
- Canada digital video ad spend change 2021-2025
- Probiotics breakdown of sales by pharmaceutical laboratory Spain 2018
- Total number of employees in the Dubai Health Authority in Dubai 2010-2019
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Statistics
- Healthcare industry ad spend in the U.S. 2006-2015
- China - ad spending and online ad spending
- Advertising expenditure of pharma and health industry in Switzerland 2013-2017
- Social & non-social native digital display ad spend in the U.S. 2016-2018
- Native digital display ad spend in the U.S. 2016-2018, by device
- Native digital display ad spend in the U.S. 2016-2020
- Strategic investments value of pharmaceutical industry China 2012-2017
- Online advertising expenditure in China Q1-Q4 2012, by industry
- Average monthly online ad spend of healthcare domains in the U.S. 2019
- Advertising expenditure for dental products in specialist magazines in Germany 2013
- Advertising expenditure for pharmaceutical products in Germany 2000-2017
- Digital advertising spending in Australia 2008-2015, by type
- Native digital display ad spend growth in the U.S. 2016-2018, by device
- Most advertised categories in medical journals in the U.S. H1 2019
- Canada digital video ad spend change 2021-2025
- Probiotics breakdown of sales by pharmaceutical laboratory Spain 2018
- Total number of employees in the Dubai Health Authority in Dubai 2010-2019
MediaPost. (September 6, 2022). Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/235966/us-healthcare-and-pharmaceutical-industry-online-ad-spending/
MediaPost. "Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024 (in billion U.S. dollars)." Chart. September 6, 2022. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/235966/us-healthcare-and-pharmaceutical-industry-online-ad-spending/
MediaPost. (2022). Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/235966/us-healthcare-and-pharmaceutical-industry-online-ad-spending/
MediaPost. "Healthcare and Pharmaceutical Industry Digital Advertising Spending in The United States from 2011 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/235966/us-healthcare-and-pharmaceutical-industry-online-ad-spending/
MediaPost, Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/235966/us-healthcare-and-pharmaceutical-industry-online-ad-spending/ (last visited May 29, 2023)
Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024 (in billion U.S. dollars) [Graph], MediaPost, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/235966/us-healthcare-and-pharmaceutical-industry-online-ad-spending/