Car connectivity: consumers globally willing to change brand 2018

This graph shows the percentage of respondents who are willing to change car brands for better connectivity services. This figure rose considerably between 2014 and 2016, but rebounded slightly in 2017. In 2018, some 40 percent of respondents said they would change brands for better connectivity, according to McKinsey.

Percentage of respondents in selected countries worldwide who are willing to change car brand for improved connectivity services between 2014 and 2018

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Source

Release date

December 2018

Region

Worldwide

Survey time period

2014 to 2018

Number of respondents

3,000 respondents

Special properties

Respondents from China, Germany, and the U.S.

Supplementary notes

The source does not provide information regarding the age of respondents or the type of survey..

Countries represented include Germany, the U.S., and China

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Statistics on "Connected cars in Italy"

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