Average order value of AI personalized marketing e-mails in the U.S. 2018

The statistic shows the average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018. It was found that responding marketers who were using AI for e-mail personalization recorded an AOV of 145 U.S dollars, seven dollars higher than those who were not using AI in their campaigns.

Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018

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Sources

Release date

September 2018

Region

United States

Survey time period

Fabruary 2018

Number of respondents

401 respondents

Special properties

among marketers using AI in e-mail personalization

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Statistics on "E-mail marketing "

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