The statistic presents information on the perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017. It was found that 65 percent of responding marketers found their e-mail marketing ROI either good or excellent, while four percent said it was very poor.
Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
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Statistics on Email marketing worldwide
Overview
4
Usage
7
- Basic Statistic Share of companies who interact with clients with website or e-mail 2020, by region
- Premium Statistic Most popular digital marketing channels worldwide 2020
- Premium Statistic Technology usage plans by e-commerce companies 2021
- Premium Statistic Important characteristics for effective e-mail marketing optimization worldwide 2019
- Premium Statistic Email marketing challenges worldwide 2020
- Premium Statistic Marketing channels using automation worldwide 2023
- Premium Statistic Businesses using video in e-mail worldwide 2016-2021
Metrics
8
- Premium Statistic Delivery status of marketing emails worldwide 2021, by industry
- Premium Statistic Marketing email open rates worldwide 2020
- Premium Statistic Marketing e-mail open rate in 2020, by day of the week
- Premium Statistic Click-through rates of marketing emails worldwide 2020
- Premium Statistic Marketing e-mail CTR in 2020, by day of the week
- Premium Statistic Marketing email click-to-open rates worldwide 2020
- Premium Statistic Marketing e-mail CTO rate in 2020, by day of the week
- Premium Statistic Click-to-open rates of marketing e-mails worldwide 2021, by industry
Effectiveness & ROI
5
- Premium Statistic Change in email marketing effectiveness worldwide 2020
- Premium Statistic Automated e-commerce e-mail marketing conversion rates worldwide 2021
- Premium Statistic Email marketing ROI worldwide 2020, by industry
- Premium Statistic Marketing channels with the best ROI for global e-commerce companies 2019
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
Software & service providers
4
Consumers
7
- Basic Statistic Global online population internet activity confidence 2020
- Basic Statistic Global offline population who want to communicate online 2020, by age group
- Basic Statistic Average time spent reading brand emails 2021
- Premium Statistic Content marketing types most trusted by audiences 2019
- Premium Statistic Most used work communication channels on mobile 2021, by country
- Premium Statistic Global usage growth of messaging channels for contacting a business 2020
- Premium Statistic Preferred business communication methods for global smartphone users 2020-2021
Further related statistics
15
- Average order value of AI personalized marketing e-mails in the U.S. 2018
- KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- E-mail marketing profitability 2015-2016
- U.S. SMBs: e-mail marketing ROI 2016
- U.S. consumers purchasing process affected by marketing e-mails in 2017
- Advertising media ranked by profit ROI in the United Kingdom (UK) 2014-2017
- Advertising media ranked by average ROI for FMCG in the United Kingdom (UK) 2008-2014
- Ad media ranked by short-term profit share for retail brands in the UK 2014-2017
- Travel advertising ROI in the United Kingdom (UK) 2013, by media
- Mobile marketing profitability 2015-2016
- Leading objectives for improving U.S. e-mail marketing ROI 2015
- Google AdWords ROI 2015-2016, by industry
- Ad media ranked by short-term profit share for FMCG brands in the UK 2014-2017
- Radio advertising ROI in the United Kingdom (UK) 2013, by sector
Further Content: You might find this interesting as well
Statistics
- Average order value of AI personalized marketing e-mails in the U.S. 2018
- KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- E-mail marketing profitability 2015-2016
- U.S. SMBs: e-mail marketing ROI 2016
- U.S. consumers purchasing process affected by marketing e-mails in 2017
- Advertising media ranked by profit ROI in the United Kingdom (UK) 2014-2017
- Advertising media ranked by average ROI for FMCG in the United Kingdom (UK) 2008-2014
- Ad media ranked by short-term profit share for retail brands in the UK 2014-2017
- Travel advertising ROI in the United Kingdom (UK) 2013, by media
- Mobile marketing profitability 2015-2016
- Leading objectives for improving U.S. e-mail marketing ROI 2015
- Google AdWords ROI 2015-2016, by industry
- Ad media ranked by short-term profit share for FMCG brands in the UK 2014-2017
- Radio advertising ROI in the United Kingdom (UK) 2013, by sector
GetResponse. (May 30, 2018). Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018 [Graph]. In Statista. Retrieved March 23, 2023, from https://www.statista.com/statistics/959488/email-marketing-roi-effectiveness-perception/
GetResponse. "Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018." Chart. May 30, 2018. Statista. Accessed March 23, 2023. https://www.statista.com/statistics/959488/email-marketing-roi-effectiveness-perception/
GetResponse. (2018). Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018. Statista. Statista Inc.. Accessed: March 23, 2023. https://www.statista.com/statistics/959488/email-marketing-roi-effectiveness-perception/
GetResponse. "Perception of E-mail Marketing Roi According to Industry Professionals Worldwide as of January 2018." Statista, Statista Inc., 30 May 2018, https://www.statista.com/statistics/959488/email-marketing-roi-effectiveness-perception/
GetResponse, Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018 Statista, https://www.statista.com/statistics/959488/email-marketing-roi-effectiveness-perception/ (last visited March 23, 2023)
Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018 [Graph], GetResponse, May 30, 2018. [Online]. Available: https://www.statista.com/statistics/959488/email-marketing-roi-effectiveness-perception/