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Perceived ROI of e-mail marketing worldwide 2018

Published by Statista Research Department, Jan 14, 2021
The statistic presents information on the perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017. It was found that 65 percent of responding marketers found their e-mail marketing ROI either good or excellent, while four percent said it was very poor.

Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018

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© Statista 2021

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Sources

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Release date

May 2018

Region

Worldwide

Survey time period

January 2018

Number of respondents

585 respondents

Special properties

rating of channel based on return on investment

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