Use of text analytics in market research worldwide 2014-2019

This statistic shows the share of organizations using text analytics in market research worldwide from 2014 to 2019. During the 2019 survey, 50 percent of respondents mentioned they used text analytics as a research method.

Share of organizations using text analytics in market research worldwide from 2014 to 2019

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Source

Release date

February 2020

Region

Worldwide

Survey time period

2014 to 2019

Number of respondents

1,088 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

2018 sample size: 1,260 respondents
2017 sample size: 1,533 respondents
2016 sample size: 1,637 respondents
2015 sample size: 1,585 respondents
2014 sample size: 2,030 respondents

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Statistics on "Market research"

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