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Brazil: leading e-commerce retailers 2019, by Net Promoter Score

In 2019, OLX had the highest net promoter score (NPS) among e-commerce retailers in Brazil, at 72.51. The online marketplace was followed by sporting goods e-retailer Netshoes at 68.99, and by Mercado Livre (known as Mercado Libre in Spanish-speaking markets) at 63.16. Furthermore, B2W Companhia Digital — which controls Submarino, Shoptime, and — generated more than eight billion Brazilian reals in gross revenue in 2018.

Leading e-commerce retailers in Brazil in 2019, by Net Promoter Score

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Release date

February 2020



Survey time period


Number of respondents

at least 6,000 people in all federal units of Brazil

Method of interview

Online survey

Supplementary notes

According to the source, the score is calculated by adding points given by consumers surveyed in four different phases, as the subjects evaluate the companies' customer relationship management.
The source does not provide the exact date for data collection.

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Statistics on "E-commerce in Brazil"

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