Share of consumers who would spend more online during Chinese New Year in China 2021

Published by
Yihan Ma,
Feb 8, 2023
According to a survey conducted among Chinese respondents, around 61 percent of consumers said they would increase their online shopping on Taobao during the Chinese New Year in 2021, compared to the previous year. In the meantime, about half of the respondents would add their spending on Pinduoduo.

Share of consumers increasing online spending during Spring Festival compared to the previous year in China as of January 2021, by platforms

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Release date

February 2021

Region

China

Survey time period

January 19 to 20, 2021

Number of respondents

1,000 respondents

Special properties

among ID-registered panellists on WeChat

Method of interview

Online panel

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