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Importance of fast purchases without account when shopping in Italy 2017-2018
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Importance of fast purchases without account when shopping in Italy 2017-2018
When buying online, is the ability to purchase quickly without account creation important for you?
by Statista Research Department,
last edited
Aug 29, 2019
This graph illustrates the results of a survey on the importance of purchasing quickly without account creation when shopping online in Italy in 2017 and 2018. According to the results of the survey, the share of respondents reporting that the possibility of purchasing quickly without account creation is important reached 55 percent in 2018.
When buying online, is the ability to purchase quickly without account creation important for you?
| Important | Not important | |
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| - | - | - |
| - | - | - |
| Important | Not important | |
|---|---|---|
| - | - | - |
| - | - | - |
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by Statista Research Department,
last edited
Aug 29, 2019
This graph illustrates the results of a survey on the importance of purchasing quickly without account creation when shopping online in Italy in 2017 and 2018. According to the results of the survey, the share of respondents reporting that the possibility of purchasing quickly without account creation is important reached 55 percent in 2018.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2019
- Region
- Italy
- Survey time period
- June 1 to July 3, 2018
- Number of respondents
- 24,328*
- Method of interview
- Online survey
- Supplementary notes
-
This question was phrased by the source as follows: "Which criteria are important for you? ".
* The E-Shopper Barometer presents pan-European shifts in shopping habits identified in a Kantar TNS survey between June 1st and July 3rd, 2018. Blind interviews were conducted online among 24,328 participants across 21 European countries.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2019
More information
- Region
- Italy
- Survey time period
- June 1 to July 3, 2018
- Number of respondents
- 24,328*
- Method of interview
- Online survey
- Supplementary notes
-
This question was phrased by the source as follows: "Which criteria are important for you? ".
* The E-Shopper Barometer presents pan-European shifts in shopping habits identified in a Kantar TNS survey between June 1st and July 3rd, 2018. Blind interviews were conducted online among 24,328 participants across 21 European countries.
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Statistics on "E-commerce in Italy"
- Market overview
The most important statistics
- B2C e-commerce revenue in selected countries in Western Europe from 2012 to 2017 (in billion euros)*E-commerce revenue in Europe 2012-2017
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)Total retail e-commerce revenue in Italy 2017-2023
- Distribution of e-commerce turnover in Italy in 2019, by sectorDistribution of e-commerce turnover in Italy 2019, by sector
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- Annual B2C e-commerce sales growth in Italy from 2014 to 2017B2C e-commerce sales growth in Italy 2014-2017
- Number of Italian e-commerce customers purchasing online from abroad in 2018, by country (in millions)Number of Italian customers purchasing online from abroad 2018, by country
- Proportion of the Italian population who have shopped online from various countries in 2018, by country Share of Italian population who have shopped online from abroad 2018, by country
- E-commerce revenues by segment
The most important statistics
- E-commerce turnover in Italy from 2009 to 2018 (in billion euros) E-commerce turnover in Italy 2009-2018
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Italy 2017-2023, by segment
- Number of Furniture & Appliances e-commerce users in Italy from 2017 to 2023, by segment (in millions)Furniture & Appliances e-commerce user in Italy 2017-2023
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)Electronics & Media e-commerce user in Italy 2017-2023
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)Online retail users in Italy 2017-2023
- Value of food and grocery products sold online in Italy from 2014 to 2015, by product category (in million euros)E-commerce sales value of food and groceries in Italy 2015, by category
- Furniture & Appliances e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)Furniture & Appliances e-commerce revenue in Italy 2017-2023, by segment
- Electronics & Media e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)Electronics & Media e-commerce revenue in Italy 2017-2023, by segment
- Consumer spending
The most important statistics
- Average online expenditure in Italy in 2016, by sales channelAverage online expenditure in Italy 2016, by sales channel
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017
- Value of e-commerce purchases by Italian consumers in Italy from 2010 to 2016 (in million euros)Value of e-commerce purchases by Italian consumers in Italy 2010-2016
- Average expenditure for e-commerce goods in Italy in 2016, by device (in euros)Average expenditure for e-commerce goods in Italy 2016, by device
- Share of goods and services purchased by online customers in Italy in 2018, by category Share of goods and services purchased by online customers in Italy 2018, by category
- Digital shoppers - Demographics
The most important statistics
- Forecast on the number of e-commerce users in Italy from 2016 to 2022 (in millions)Digital Market Outlook: number of of e-commerce users Italy 2016-2022
- Projected digital buyer penetration in Italy from 2014 to 2017Projected digital buyer penetration in Italy 2014-2017
- Distribution of e-commerce customers in Italy in the 1st quarter 2016 and the 3rd quarter of 2017, by age groupItaly: share of e-commerce customers 2016-2017, by age group
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018Distribution of regular e-commerce customers Q1 2018, by education level
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality sizeDistribution of regular e-commerce customers in Italy Q1 2018, by municipality size
- Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age groupDistribution of e-commerce customers using smartphones in Italy Q1 2018, by age group
- Average age of online customers in Italy in the 3rd quarter of 2017, by product category Italy: average age of online shoppers Q3 2017, by product category
- Share of e-commerce customers in Italy as of March 2018, by frequency of purchaseE-commerce customers in Italy 2018, by frequency of purchase
- Device
The most important statistics
- Operating systems (OS) used while shopping online in Italy in 2017Operating systems used while shopping online in Italy 2017
- Distribution of online shoppers during Black Friday in Italy in 2017, by deviceDistribution of online shoppers during Black Friday in Italy 2017, by device
- Distribution of online shoppers during Cyber Monday in Italy in 2017, by deviceDistribution of online shoppers during Cyber Monday 2017, by device
- Devices used for online shopping search in Italy in 2017Devices used for online shopping search 2017, by type
- Share of devices used for regular online shopping in Italy in 2017 Devices used for regular online shopping in Italy 2017
- Payment methods
The most important statistics
- Preferred digital payment methods in Italy in 2017Preferred digital payment methods in Italy 2017
- Average expenditure on e-commerce websites in Italy in 1st quarter 2018, by payment method (in euros)Average expenditure on e-commerce websites in Italy Q1 2018, by payment method
- Distribution of payment methods used on e-commerce websites in Italy in 1st quarter 2018, by type of goodDistribution of online payment methods in Italy Q1 2018, by type of good
- Reasons for not purchasing online among e-commerce users in Italy in 2016Reasons for not buying online among e-commerce users in Italy 2016
- Number of Italian e-commerce customers purchasing online from abroad in 2018, by country (in millions)Number of Italian customers purchasing online from abroad 2018, by country
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of online purchases of fresh food&beverages in Italy 2018, by frequency
- Importance of delivery place options when shopping online in Italy 2017-2018
- Importance of efficient search engine & filters when buying online in Italy 2017-2018
- Importance of transparent and complete delivery costs in Italy 2017-2018
- Importance of purchase changes when buying online in Italy 2017-2018
- Importance of cash on delivery payment when shopping online in Italy 2017-2018
- Distribution of online purchases of heavy home furniture in Italy 2018, by frequency
- Importance of product description when shopping online in Italy 2017-2018
- Importance of price comparison tools when shopping online in Italy 2017-2018
- Importance of paying with credit card when shopping online in Italy 2017-2018
- Importance free return when shopping online in Italy 2017-2018
- Importance of rescheduling deliveries when shopping online in Italy 2017-2018
- Importance of return with pick-up from home when buying online in Italy 2017-2018
- Distribution of online purchases of grocery products in Italy 2018, by frequency
- Distribution of online shoppers in Italy 2017, by age group
- Online purchases of leisure products in Italy 2017-2018
- Share of individuals purchasing groceries online in Italy 2017-2018
- Distribution of online purchases of toys in Italy 2018, by frequency
- Distribution of online shoppers during Black Friday 2017, by gender
- Online purchases of fresh food & beverages in Italy 2017-2018
Studies
- Online shopping in the United Kingdom (UK)
- E-commerce in Denmark
- E-commerce in the Nordics
- E-commerce in Poland
- E-commerce in Indonesia
- E-commerce in South Korea
- E-commerce in India
- Online marketplaces
- E-commerce in Brazil
- E-commerce in Argentina
- E-commerce worldwide
- Alibaba Group
- E-commerce in China
- E-commerce in the United States
- E-commerce in Canada
Statistics on "E-commerce in Italy"
- B2C e-commerce revenue in selected countries in Western Europe from 2012 to 2017 (in billion euros)*
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
- Distribution of e-commerce turnover in Italy in 2019, by sector
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Annual B2C e-commerce sales growth in Italy from 2014 to 2017
- Number of Italian e-commerce customers purchasing online from abroad in 2018, by country (in millions)
- Proportion of the Italian population who have shopped online from various countries in 2018, by country
- E-commerce turnover in Italy from 2009 to 2018 (in billion euros)
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)
- Number of Furniture & Appliances e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)
- Value of food and grocery products sold online in Italy from 2014 to 2015, by product category (in million euros)
- Furniture & Appliances e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Electronics & Media e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Digital travel sales in Italy from 2011 to 2017 (in billion U.S. dollars)
- Average online expenditure in Italy in 2016, by sales channel
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
- Value of e-commerce purchases by Italian consumers in Italy from 2010 to 2016 (in million euros)
- Average expenditure for e-commerce goods in Italy in 2016, by device (in euros)
- Share of goods and services purchased by online customers in Italy in 2018, by category
- Forecast on the number of e-commerce users in Italy from 2016 to 2022 (in millions)
- Projected digital buyer penetration in Italy from 2014 to 2017
- Distribution of e-commerce customers in Italy in the 1st quarter 2016 and the 3rd quarter of 2017, by age group
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality size
- Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group
- Average age of online customers in Italy in the 3rd quarter of 2017, by product category
- Share of e-commerce customers in Italy as of March 2018, by frequency of purchase
- Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users)
- Operating systems (OS) used while shopping online in Italy in 2017
- Distribution of online shoppers during Black Friday in Italy in 2017, by device
- Distribution of online shoppers during Cyber Monday in Italy in 2017, by device
- Devices used for online shopping search in Italy in 2017
- Share of devices used for regular online shopping in Italy in 2017
- Preferred digital payment methods in Italy in 2017
- Average expenditure on e-commerce websites in Italy in 1st quarter 2018, by payment method (in euros)
- Distribution of payment methods used on e-commerce websites in Italy in 1st quarter 2018, by type of good
- Reasons for not purchasing online among e-commerce users in Italy in 2016
- How often do you order fresh food and beverages online?
- When buying online, is the ability to choose your delivery place important for you?
- When buying online, are efficient search engines and filters important for you?
- When shopping online, are transparent and complete delivery costs important for you?
- When buying online, is the possibility of making changes at any time of the purchase process important for you?
- When buying online, is the possibility to pay cash on delivery (COD) important for you?
- How often do you order heavy home furniture online?
- When shopping online, is a detailed product description important for you?
- When buying online, are price comparison tools important for you?
- When buying online, is the ability to pay with credit card important for you?
- When buying online, is free return important for you?
- When buying online, is the ability to re-schedule your deliveries important for you?
- When buying online, is the possibility to return with pick-up from home important for you?
- How often do you order grocery products online?
- Distribution of online shoppers in Italy in 2017, by age group
- Since January, have you ordered leisure products online?
- Since January, have you ordered grocery products online?
- How often do you order toys online?
- Distribution of online shoppers during Black Friday in Italy in 2017, by gender
- Since January, have you ordered fresh food & beverages online?
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