• Italy: importance of fast purchases without account when shopping online 2017-2019

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This graph illustrates the results of a survey on the importance of purchasing quickly without account creation when shopping online in Italy in 2017, 2018, and 2019. According to the results of the survey, the share of regular e-shoppers reporting that the possibility of purchasing quickly without account creation is important reached 91 percent in 2019.

When buying online, is the ability to purchase quickly without account creation important for you?

	Important	Not important
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Release date

February 2020

More information

Region

Italy

Survey time period

May 27 to July 10, 2019

Number of respondents

24,258*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which criteria are important for you? ".
* The 2019 edition of the DPDgroup e-shopper barometer report was conducted by GfK from 27 May to 10 July 2019. Blind interviews took place online among 24,258 participants across 21 European countries (Austria, Belgium, Croatia, Czech Republic, Estonia, France, Germany, Hungary, Ireland, Latvia, Italy, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, UK) and Russia.
All participants, aged 18 or over, had placed and received at least one online order for physical goods as of January 2019.