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Most used products of the Heisei era in Japan 2018

Most frequently used daily necessities of the Heisei period among Japanese consumers as of 2018*

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Source

Release date

February 2019

Region

Japan

Survey time period

November 9 to 22, 2018

Number of respondents

3,857 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

*The Heisei era describes the time period between 1989 and 2019. The era is based on the imperial reign of Japan's current Emperor Akihito, the country's 125th heir to the Chrysanthemum Throne. The Heisei period will likely end on April 30, 2019 (Heisei 31), the date on which Emperor Akihito is expected to abdicate the Chrysanthemum Throne.

Original question: "Within the 30 years of the Heisei period, which of the following products do you use most frequently?"

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