Most used products of the Heisei era in Japan 2018

Most frequently used daily necessities of the Heisei period among Japanese consumers as of 2018*

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

February 2019



Survey time period

November 9 to 22, 2018

Number of respondents

3,857 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

*The Heisei era describes the time period between 1989 and 2019. The era is based on the imperial reign of Japan's current Emperor Akihito, the country's 125th heir to the Chrysanthemum Throne. The Heisei period will likely end on April 30, 2019 (Heisei 31), the date on which Emperor Akihito is expected to abdicate the Chrysanthemum Throne.

Original question: "Within the 30 years of the Heisei period, which of the following products do you use most frequently?"

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " FMCG in Japan "

Other statistics that may interest you FMCG in Japan



Food and beverages


Personal care and cosmetics


Other non-food products


Major retail channels


Consumer spending


Shopping behavior


Further related statistics

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.