Global subscription app revenue 2019-2021, by platform

Published by L. Ceci, Aug 2, 2022
The top 100 subscription apps in the Apple App Store dwarfed user spending on the top 100 subscription apps in the Google Play store. In 2021, global user spending on the leading subscription apps via the App Store amounted to 13.5 billion U.S. dollars, compared to only 4.8 billion dollars of user spending in the Google Play Store.

Annual spending in top subscription apps worldwide from 2019 to 2021, by platform (in billion U.S. dollars)

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Release date

February 2022

Region

Worldwide

Survey time period

2019 to 2021

Special properties

based on top 100 subscription apps; does not include revenue from third-party Android stores

Method of interview

Online survey

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Overview

8

User acquisition, retention, and conversion

8

App monetization

8

App stores

8

App publishers

5

Mobile gaming

6

Spotlight: subscription apps

7

Further related statistics

16

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Topics

Mobile app monetizationAppleSmartphonesiPhoneMobile app usage
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