Online information sources influencing car purchases in Italy 2018

This statistic illustrates the main online sources that influenced the purchasing decisions of new car buyers in Italy in 2018. According to the study, search engines had a decisive impact on the buying decisions of 91 percent of new car buyers, while online videos and brand websites had influenced 75 and 62 percent of respondents, respectively.

Which of these online sources informed or influenced your recent purchase at any stage (from initial research to final decision)?

Share of respondents
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Release date

November 2018



Survey time period


Number of respondents

502 respondents

Age group

18 years and older

Special properties

New car buyers who purchased a vehicle within the previous 6 months

Method of interview

Online survey

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Statistics on "Advertising in Italy"

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