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Latin America: number of Snapchat users 2021, by country

Although Brazil’s population was nearly 65% larger than Mexico’s, the latter was home to approximately 50 percent more Snapchat users than the South American country. As of January 2021, there were 17.95 million users of this multimedia messaging app in Mexico. This was followed by Brazil and Colombia with 11.95 million and 6.05 million Snapchat users, respectively.

Snapchat is more popular among young Mexicans

According to another source, the number of Snapchat users in Mexico can be significantly lower, but it had an estimated 17 percent growth between 2018 and 2021. The app was particularly popular among young adults. As of August 2019, more than one out of ten mobile phone users aged between 18 and 24 years in Mexico were on Snapchat.

TikTok time in Latin America

The region also saw this Beijing-based app as an increasing trend in 2020. In January of that year, Brazil alone concentrated over 10 percent of all TikTok installs worldwide. The mobile app turned into a major online platform for celebrities, with four of them making into the top six most followed TikTok accounts in Brazil as of August 2020. Concurrently, the number of unique visitors to TikTok in Mexico increased by 226 percent between January and July 2020.

Number of Snapchat users in selected Latin American countries as of January 2021

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Release date

February 2021



Survey time period

January 2021

Supplementary notes

* Puerto Rico is an unincorporated territory of the United States.
All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language. Figures may also not match the active userbase.
Figures have been rounded.

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Statistics on "Social media usage in Latin America"

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