United Kingdom (UK) leading banks ranked by Facebook audience in 2019

This statistic shows a ranking of the five leading banks in the United Kingdom (UK), ranked by the total audience on the social media portal Facebook, as of May 2019. At that time, Barclays UK proved to be the most popular bank on the UK market as per Facebook fans, amassing the audience of over 594.5 thousand people. Second in the ranking was Santander UK; with approximately 390.3 thousand people following the updates of the bank on the social media platform. Third was NatWest, with 371.6 thousand people as its Facebook fans.

Facebook audience estimates are an important way to learn about the customers, with regards to the insights into segmentation of the following and the frequency and type of their interactions with the bank. As such, they should not be undervalued. According to data from other European countries, online banking account holders frequently used Facebook for reading bank reviews or requesting assistance in 2017. In the era of the digital technologies leading the disruption within traditionally conservative industries, such as financial services, the power of social media cannot be discounted.

Leading United Kingdom (UK) banks most followed on Facebook as of May 2019

Number of Facebook fans
Barclays UK594,509
Santander UK390,274
NatWest371,567
Lloyds Bank178,336
The Royal Bank of Scotland115,345
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Source

Release date

May 2019

Region

United Kingdom

Survey time period

May 2019

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Statistics on "Facebook in the United Kingdom (UK)"

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