United Kingdom (UK) leading banks ranked by Facebook audience in 2020
Facebook audience estimates are an important way to learn about the customers, with regards to the insights into segmentation of the following and the frequency and type of their interactions with the bank. As such, they should not be undervalued. According to data from other European countries, online banking account holders frequently used Facebook for reading bank reviews or requesting assistance in 2018. In the era of the digital technologies leading the disruption within traditionally conservative industries, such as financial services, the power of social media cannot be discounted.