Market value of television in Italy 2017-2018, by source of income
This statistic depicts the market value of television in Italy in 2017 and 2018, by source of income. According to data, the market value gained from pay TV amounted to 3.3 billion euros in 2018, whereas the incomes generated by advertisings in television were equal to 3.1 billion euros. The greatest increase in income value was reported in the pay TV segment, where the market value increased by three percent over the considered period.