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Marketing services spending in the U.S. 2017-2021, by category

Published by A. Guttmann, Feb 8, 2021
In 2020 in the United States, marketing services spending devoted to telemarketing amounted to 61.4 billion U.S. dollars. Each year, the largest share of marketing services spending is attributed to sales promotion. In total the spending in 2020 reached 244.7 billion U.S. dollars.

Marketing services spending in the United States from 2017 to 2021, by category (in billion U.S. dollars)

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Release date

December 2020

Region

United States

Survey time period

2017 to 2020

Special properties

includes PR, direct mail, event sponsorship, telemarketing, sales promotion, and directories

Supplementary notes

* Forecast.
Figures for periods prior to 2019 come from previous reporting.

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