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Marketing services spending in the U.S. 2017-2019, by category
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Marketing services spending in the U.S. 2017-2019, by category
Marketing services spending in the United States from 2017 to 2019, by category (in billion U.S. dollars)
by A. Guttmann,
last edited
Apr 1, 2019
This timeline shows data on marketing services spending in the United States from 2017 to 2019, broken down by category. In 2018, the total spending amounted to 241.7 billion U.S. dollars, out of which the majority was attributed to sales promotion.
Marketing services spending in the United States from 2017 to 2019, by category (in billion U.S. dollars)
| 2017 | 2018 | 2019* | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| 2017 | 2018 | 2019* | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Description
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by A. Guttmann,
last edited
Apr 1, 2019
This timeline shows data on marketing services spending in the United States from 2017 to 2019, broken down by category. In 2018, the total spending amounted to 241.7 billion U.S. dollars, out of which the majority was attributed to sales promotion.
- Show sources information
- Show publisher information
- Release date
- December 2018
- Region
- United States
- Survey time period
- 2017 to 2018
- Special properties
- includes PR, direct mail, event sponsorship, telemarketing, sales promotion, and directories
- Supplementary notes
- * Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- December 2018
More information
- Region
- United States
- Survey time period
- 2017 to 2018
- Special properties
- includes PR, direct mail, event sponsorship, telemarketing, sales promotion, and directories
- Supplementary notes
- * Forecast.
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- Consumer behavior
The most important statistics
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Statistics
- Marketing services spending in the U.S. 2017-2019
- Global marketing services spending 2015-2018, by category
- Advertising share of marketing spending in the U.S. 2007-2016
- Distribution of companies' revenue in marketing in Sweden 2018
- Marketing spending in Spain 2010-2017
- Marketing spending of the insurance industry in Spain in 2015, by segment
- Growth rate of digital marketing investment in Spain 2011-2017
- Growth of digital marketing investment in Spain 2010-2017, by segment
- Marketing spending of the food and beverage industry in Spain in 2015, by segment
- Marketing spending of the automotive industry in Spain in 2017, by segment
- Growth of digital marketing investment in Spain 2010-2015, by industry
- Distribution of the marketing spending in Spain in 2017, by segment
- Marketing spending of the hotel industry in Spain in 2015, by segment
- Marketing spending of the gaming and betting industry in Spain in 2015, by segment
- Canada: marketing activity spending increase 2015
- Canada: marketing activity spending decrease 2015
Studies
- Digital marketing in the United Kingdom (UK)
- Mobile marketing in the U.S.
- Content marketing
- Twitter marketing
- Instagram marketing and advertising
- Influencer marketing
- B2B marketing
- E-mail marketing
- SME marketing in the U.S.
- Digital marketing in Italy
- Facebook marketing
- Marketing personalization
- Video advertising and marketing
- AI use in marketing
- Social media marketing
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018
- E-mail marketing open rates in the United Kingdom (UK) in 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2018
- Unsubscribe rates in the United Kingdom (UK) in 2018, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2018
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- Marketing services spending in the United States from 2017 to 2019 (in billion U.S. dollars)
- Marketing services spending worldwide from 2015 to 2018, by category (in billion U.S. dollars)
- Advertising share of marketing spending in the United States from 2007 to 2016
- How much of your revenue does your company invest in marketing?
- Annual investment in marketing strategies in Spain from 2010 to 2017 (in million euros)
- Investment of the insurance industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Annual growth rate of the investment in digital marketing in Spain between 2011 and 2017
- Growth rate of the investment in digital marketing in Spain in 2017 compared to 2010, by segment
- Investment of the food and beverage industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Investment of the automotive industry in marketing strategies in Spain in 2017, by segment (in million euros)
- Growth rate of the investment in digital marketing in Spain in 2015 compared to 2010, by economic activity
- Distribution of the total investment in marketing strategies in Spain in 2017, by segment (in million euros)
- Investment of the hospitality industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Investment of the gaming and betting industry in marketing strategies in Spain in 2015, by market segment (in million euros)
- Marketing activities on which marketers plan to increase spending in Canada as of March 2015
- Marketing activities on which marketers plan to decrease spending in Canada as of March 2015
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