Charitable donation influence on Canadian choice of brand/retailer by generation 2019

This statistic shows the share of consumers who are more likely to buy from retailers or brands offering charitable donations with purchases in Canada in 2019, by generation. Some 55 percent of Millennials and Generation Z respondents stated that they were more likely to buy from a retailer or brand that offers a charitable donation with purchase.

Consumers who are more likely to buy from retailers or brands offering charitable donations with purchases in Canada in 2019, by generation

Share of respondents
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Sources

Release date

April 2019

Region

Canada

Survey time period

2019

Supplementary notes

Release date was not stated in the source, the date provided is the date of access.
For the purpose of this statistic:
Traditionalists born 1922-1943
Boomers born1944-1964
Generation X born 1965-1981
Millennials born 1982-2000
Generation Z born 2000-present

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