Social media accounts users followed and purchased from 2022, by generation
According to a global survey conducted in 2022, 59 percent of Millennials followed and purchased goods from the social media accounts of brands. Overall, 47 percent of Gen Z users followed and purchased from influencers, whilst just nine percent of Baby boomers did. Additionally, over half of respondents belonging to the Gen X age group followed and purchased from the social media accounts of retailers.
