Social media accounts users followed and purchased from 2023, by generation

Types of social media accounts shoppers followed and purchased from worldwide as of 2nd quarter 2023, by generation

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Release date

February 2024

Region

Worldwide

Survey time period

Q2 2023

Number of respondents

19,293*

Age group

18 years and older

Supplementary notes

* Sample consisted of participants from the following territories: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, and Greece.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

The release date is the date of last access.

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Statistics on " Social commerce "

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