Types of accounts shoppers follow and buy from in the U.S. 2022, by age

Published by
Stephanie Chevalier,
Sep 22, 2022
According to a 2022 survey, Gen Z shoppers in the U.S., meaning those between the ages of 18 and 25, were the most likely to follow and buy from influencers' social media accounts. Regardless of age, brand accounts proved to be the most popular among U.S. social commerce buyers.

Types of social media accounts shoppers follow and buy from in the United States in 2022, by generational cohort

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Sources

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Release date

September 2022

Region

United States

Survey time period

Q2 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

The source does not provide a release date, the date used is that of last access.

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Statistics on " Social commerce in the United States "

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Statistics on Social commerce in the United States

Overview

6

Social buyer behavior

8

Social media influence

8

Social media marketing

5

Further related statistics

21

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Topics

Social commerce in the United StatesSocial media usage in the United StatesMobile commerce in the United StatesSocial commerceE-commerce in the United States
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