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Brazil: TV ad investments 2009-2018
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Brazil: TV ad investments 2009-2018
TV advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)
by Marina Pasquali,
last edited
Sep 4, 2019
In 2018, TV ad spending in Brazil (including free and pay TV as well as TV merchandising) amounted to more than 105 billion Brazilian reals. This represents an increase of 8.3 percent in comparison to the previous year, when investments in TV ads in the country reached 97 billion reals.
TV advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)
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by Marina Pasquali,
last edited
Sep 4, 2019
In 2018, TV ad spending in Brazil (including free and pay TV as well as TV merchandising) amounted to more than 105 billion Brazilian reals. This represents an increase of 8.3 percent in comparison to the previous year, when investments in TV ads in the country reached 97 billion reals.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- Brazil
- Survey time period
- 2009 to 2018
- Special properties
- Including free and pay TV
- Supplementary notes
-
* From 2013 to 2018, the figures also contain TV merchandising ad spending.
Figures for the period 2009 to 2015 come from earlier IBOPE publications. Figures for 2016 and 2017 come from releases of Kantar Ibope Media.
Values have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- Brazil
- Survey time period
- 2009 to 2018
- Special properties
- Including free and pay TV
- Supplementary notes
-
* From 2013 to 2018, the figures also contain TV merchandising ad spending.
Figures for the period 2009 to 2015 come from earlier IBOPE publications. Figures for 2016 and 2017 come from releases of Kantar Ibope Media.
Values have been rounded.
Other statistics on the topic
Advertising industry in Brazil
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- Upfront TV ad spend in the U.S. 2016-2020
- TV advertising spending in the UAE 2008-2015
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