Brazil: TV ad investments 2009-2018

In 2018, TV ad spending in Brazil (including free and pay TV as well as TV merchandising) amounted to more than 105 billion Brazilian reals. This represents an increase of 8.3 percent in comparison to the previous year, when investments in TV ads in the country reached 97 billion reals.

TV advertising spending in Brazil from 2009 to 2018

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Release date

June 2019



Survey time period

2009 to 2018

Special properties

Including free and pay TV

Supplementary notes

* From 2013 to 2018, the figures also contain TV merchandising ad spending.
Figures for the period 2009 to 2015 come from earlier IBOPE publications. Figures for 2016 and 2017 come from releases of Kantar Ibope Media.
Values have been rounded.

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