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Brazil: TV ad spend 2009-2017
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Brazil: TV ad spend 2009-2017
TV advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
The statistic presents data on TV advertising spending in Brazil from 2009 to 2017. TV ad spend, including free and pay TV as well as TV merchandising, increased from 74 billion Brazilian reals in 2013 to 97 billion reals in 2017.
TV advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
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Description
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The statistic presents data on TV advertising spending in Brazil from 2009 to 2017. TV ad spend, including free and pay TV as well as TV merchandising, increased from 74 billion Brazilian reals in 2013 to 97 billion reals in 2017.
Show more- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- Brazil
- Survey time period
- 2009 to 2017
- Special properties
- Including free and pay TV
- Supplementary notes
-
* From 2013 to 2017, the figures also contain TV merchandising ad spending.
Figures for the period 2009 to 2015 come from earlier IBOPE publications.
Values have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- Brazil
- Survey time period
- 2009 to 2017
- Special properties
- Including free and pay TV
- Supplementary notes
-
* From 2013 to 2017, the figures also contain TV merchandising ad spending.
Figures for the period 2009 to 2015 come from earlier IBOPE publications.
Values have been rounded.
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Advertising in Brazil
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Statistics on "Advertising in Brazil"
- Overview
The most important statistics
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)Brazil: advertising expenditure 2017-2022
- Distribution of advertising spending in Brazil in 2017, by mediumAdvertising spending in Brazil 2017, by medium
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sectorGrowth of the Brazilian media and entertainment spending 2017-2022, by sector
- Markets contributing the most to global advertising spending between 2017 and 2020 (in million U.S. dollars)Highest contributing advertising markets worldwide 2017-2020
- Media advertising spending in BRIC countries from 2014 to 2022 (in billion U.S. dollars)BRIC countries: ad spend 2014-2022
- Advertising spending in São Paulo, Brazil between 2010 and 2017 (in billion Brazilian reals)Ad spend in São Paulo, Brazil 2010-2017
- Key figures
The most important statistics
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)Brazil: advertising revenue 2017-2022, by medium
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)Ad spend per person in Brazil 2015-2021
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)Leading advertising agencies in Brazil 2018
- Distribution of advertising and marketing agencies in Brazil in 2017, by sectorBrazil: advertising & marketing companies 2017, by sector
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)Leading advertisers in Brazil 2017
- Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)Leading advertising categories in Brazil 2017
- Change in advertising spending in Brazil in 2017, by categoryBrazil: ad spend growth rate 2017, by category
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)Brazil: ad spend of the federal government 2017, by medium
- Traditional media
The most important statistics
- TV advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: TV ad spend 2009-2017
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2017, by typeBrazil: TV ad spend share 2015-2017, by type
- Radio advertising spending in Brazil from 2017 to 2022 (in million U.S. dollars)Radio ad spend in Brazil 2017-2022
- Newspaper advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: newspaper ad spend 2009-2017
- Magazine advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: magazine ad spend 2009-2017
- Change in advertising expenditure in Brazil from 2016 to 2019Brazil: ad spend growth 2016-2019
- Digital media
The most important statistics
- Digital advertising expenditure in Brazil from 2015 to 2017 (in billion Brazilian reals)Digital ad spend in Brazil 2015-2017
- Online advertising spending in Brazil from 2015 to 2017 (in billion Brazilian reals)Brazil: online ad spend 2015-2017
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format Digital ad spend growth in Brazil 2013-2022, by format
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)Mobile ad spend in Brazil 2011-2022
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022Share of mobile in digital ad spend in Brazil 2012-2022
- Audience of desktop advertising in Latin America in 2017, by country (in 1,000 users)Latin America: desktop advertising audience 2017, by country
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Statistics on "Advertising in Brazil"
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)
- Distribution of advertising spending in Brazil in 2017, by medium
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sector
- Markets contributing the most to global advertising spending between 2017 and 2020 (in million U.S. dollars)
- Media advertising spending in BRIC countries from 2014 to 2022 (in billion U.S. dollars)
- Advertising spending in São Paulo, Brazil between 2010 and 2017 (in billion Brazilian reals)
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)
- Distribution of advertising and marketing agencies in Brazil in 2017, by sector
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)
- Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)
- Change in advertising spending in Brazil in 2017, by category
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)
- TV advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2017, by type
- Radio advertising spending in Brazil from 2017 to 2022 (in million U.S. dollars)
- Newspaper advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- Magazine advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- Change in advertising expenditure in Brazil from 2016 to 2019
- Digital advertising expenditure in Brazil from 2015 to 2017 (in billion Brazilian reals)
- Online advertising spending in Brazil from 2015 to 2017 (in billion Brazilian reals)
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022
- Audience of desktop advertising in Latin America in 2017, by country (in 1,000 users)
- Scatter vs. upfront TV advertising spending share in the United States in August 2016
- Soccer TV advertising spending in the United States from 2010 to 2013 (in million U.S. dollars)
- Leading broadcast TV networks in the United States in 2016, by advertising spending (in million U.S. dollars)
- TV advertising spending at the Winter Olympics from 2002 to 2014 (in million U.S. dollars)
- Leading cable TV networks in the United States in 2016, by advertising spending (in million U.S. dollars)
- Annual value of television advertising expenditure in Belgium from 2015 to 2018 (in 1,000 euros)
- Television advertising expenditure in the United Arab Emirates from 2008 to 2015 (in million U.S. dollars)
- Super Bowl TV advertising expenditure per viewer in the United States from 2005 to 2015 (in U.S. dollars)
- Television advertising expenditure in Central and Eastern Europe from 2000 to 2021 (in billion U.S. dollars)
- Television advertising spending share of selected gaming companies in the United States in February 2019
- Measured advertising spending of leading broadcast spot TV advertisers in the United States in 2013 (in million U.S. dollars)
- Television advertising spending share of selected gaming companies in the United States in 2015
- Share of advertising spending going on television in the European Union (EU 28) from 2009 to 2017
- Television advertising expenditure share in Egypt from 2008 to 2015
- Television advertising expenditure share in Qatar from 2008 to 2015
- Change in advertising spending in North America from 2014 to 2020
- TV and radio advertising spending towards African American audiences in the United States in 2014 and 2015 (in million U.S. dollars)
- Usage of television advertising in the marketing mix among hotels across India in FY 2017, by star category
- Leading Travel Channel shows in the United States between October 2015 and March 2016, by marketer spending share
- Direct-to-consumer spending of the pharmaceutical industry in the United States from October 2014 to September 2016, by medium (in million U.S. dollars)
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