In 2020, TV ad spending in Brazil stood at 99.2 billion Brazilian reals, which represents an decrease of roughly nine percent in comparison to the previous year, when investments in TV ads in the country reached 109 billion reals. Free TV attracts the largest share of TV ad spend in Brazil, with a share of 72 percent in 2020.
TV advertising spending in Brazil in 2019 and 2020, by type (in billion Brazilian reals)
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Grupo de Mídia São Paulo. (September 12, 2021). TV advertising spending in Brazil in 2019 and 2020, by type (in billion Brazilian reals) [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/320004/brazil-tv-ad-spend/
Grupo de Mídia São Paulo. "TV advertising spending in Brazil in 2019 and 2020, by type (in billion Brazilian reals)." Chart. September 12, 2021. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/320004/brazil-tv-ad-spend/
Grupo de Mídia São Paulo. (2021). TV advertising spending in Brazil in 2019 and 2020, by type (in billion Brazilian reals). Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/320004/brazil-tv-ad-spend/
Grupo de Mídia São Paulo. "Tv Advertising Spending in Brazil in 2019 and 2020, by Type (in Billion Brazilian Reals)." Statista, Statista Inc., 12 Sep 2021, https://www.statista.com/statistics/320004/brazil-tv-ad-spend/
Grupo de Mídia São Paulo, TV advertising spending in Brazil in 2019 and 2020, by type (in billion Brazilian reals) Statista, https://www.statista.com/statistics/320004/brazil-tv-ad-spend/ (last visited June 26, 2022)