In 2018, TV ad spending in Brazil (including free and pay TV as well as TV merchandising) amounted to more than 105 billion Brazilian reals. This represents an increase of 8.3 percent in comparison to the previous year, when investments in TV ads in the country reached 97 billion reals.
TV advertising spending in Brazil from 2009 to 2018
(in billion Brazilian reals)
* From 2013 to 2018, the figures also contain TV merchandising ad spending. Figures for the period 2009 to 2015 come from earlier IBOPE publications. Figures for 2016 and 2017 come from releases of Kantar Ibope Media. Values have been rounded.
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Kantar Ibope Media, & Grupo de Mídia São Paulo. (June 29, 2019). TV advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals) [Graph]. In Statista. Retrieved June 05, 2020, from https://www.statista.com/statistics/320004/brazil-tv-ad-spend/
Kantar Ibope Media, und Grupo de Mídia São Paulo. "TV advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)." Chart. June 29, 2019. Statista. Accessed June 05, 2020. https://www.statista.com/statistics/320004/brazil-tv-ad-spend/
Kantar Ibope Media, Grupo de Mídia São Paulo. (2019). TV advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals). Statista. Statista Inc.. Accessed: June 05, 2020. https://www.statista.com/statistics/320004/brazil-tv-ad-spend/
Kantar Ibope Media, and Grupo de Mídia São Paulo. "Tv Advertising Spending in Brazil from 2009 to 2018 (in Billion Brazilian Reals)." Statista, Statista Inc., 29 Jun 2019, https://www.statista.com/statistics/320004/brazil-tv-ad-spend/
Kantar Ibope Media & Grupo de Mídia São Paulo, TV advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals) Statista, https://www.statista.com/statistics/320004/brazil-tv-ad-spend/ (last visited June 05, 2020)
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