Advertising in the Netherlands

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Statista Dossier on the Dutch advertisement industry

This dossier contains facts and statistics about the advertising industry in the Netherlands. The dossier includes figures on the traditional advertisement industry, such as newspaper, magazine, flyer, television and radio advertising. Moreover, it provides statistics about online advertising, such as display ads, banners and social media advertisement.

Table of contents

  • 1. Overview
    • Total gross media spending in the Netherlands 2012-2016

    • Ranking of industries with highest media spending in the Netherlands 2016

    • Market shares of media spending in the Netherlands 2016, by industry

    • Media and entertainment ad spend in the Netherlands 2012-2021

    • Net media advertising expenditure change in the Netherlands 2015, by medium

    • Highest spending advertisers in the Netherlands 2016

    • Annual advertising market revenue in the Netherlands 2011-2018, by channel

    • Advertising spending in the Netherlands 2016, by industry sector

    • Value added by advertising and other businesses services in the Netherlands 2004-2014

  • 2. Digital
    • Media and entertainment digital ad spend in the Netherlands 2012-2021

    • Net online advertising growth in the Netherlands 2016-2018, by advertising type

    • Net online paid search and display ad market in the Netherlands in 2015-2018

    • Revenue of online video ads in the Netherlands 2008-2016

    • Distribution online advertising revenue per device in the Netherlands 2017, by format

    • Distribution of display advertising revenue in the Netherlands 2013-2016, by format

    • Display advertisement revenue share Netherlands 2015, by industry

    • Advertisers budget for generic keywords in the Netherlands 2015, by ranking

    • Social media advertising spending in the Netherlands 2015-2017

    • Online native advertising spending in the Netherlands 2016-2017

  • 3. Audiovisual
    • Radio ad revenue in the Netherlands 2012-2021

    • Annual television spot and non-spot ad revenue in the Netherlands 2010-2017

    • Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017

    • TV gross ad expenditure in the Netherlands 2014-2017, by branch

    • Spot and non-spot radio ad revenue in the Netherlands 2012-2021

    • Number of TV advertisers in the Netherlands 2012-2017

    • Number of TV commercials in the Netherlands 2012-2017

    • Leading TV advertisers based on expenditure in the Netherlands 2017

    • Spot and non-spot broadcast ad revenue forecasted in the Netherlands 2017-2021

  • 4. Newspapers and Magazines
    • Newspaper revenue in the Netherlands 2012-2021

    • Magazine revenue in the Netherlands 2012-2021

    • Print and digital newspaper ad revenue in the Netherlands 2012-2021

    • Print and digital magazine advertising revenue in the Netherlands 2012-2021

    • Leading newspaper advertisers in the Netherlands 2017, based on expenditure

    • Leading newspaper website advertisers in the Netherlands 2015, based on expenditure

  • 5. Flyers
    • Reach of printed and digital flyers in the Netherlands 2014-2018

    • Reach of brochures and flyers in the Netherlands in 2017-2018, by branch

    • Time spent looking at flyers in the Netherlands 2014, by time

    • Reach of digital and printed fashion flyers in the Netherlands 2017-2018, by gender

    • Reach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age

  • 6. Out-of-home and Cinema
    • Cinema ad revenue in the Netherlands 2012-2021

    • Out-of-home ad revenue in the Netherlands 2012-2021

    • Outdoor advertising expenditure in the Netherlands 2008-2015

    • Cinema advertising revenue change in the Netherlands 2012-2021

    • Out-of-home ad revenue change in the Netherlands 2012-2019

  • 7. Customer perceptions
    • Visit frequency of ad brochure websites and apps in the Netherlands 2017-2018

    • Leading causes of annoyment about online advertisements in the Netherlands 2015

    • Leading reasons to install an adblocker in the Netherlands 2015

    • Potential reach of ad campaigns during Gay Pride Parade in the Netherlands 2016

    • Children's purchase inspiration sources in the Netherlands 2017

    • Perceived influence of advertising aimed at children in the Netherlands 2017

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