Advertising in the Netherlands

The Statista dossier
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Statista Dossier on the Dutch advertisement industry

Marketing and advertising are becoming more and more specialized. This dossier aims to provide an overview of the advertising industry in the Netherlands, and looks at both the traditional advertisement industry, such as newspaper and television advertising, as well as more recent developments like digital advertising and the possibility of podcast advertising.

Table of contents

  • 1. Market overview
    • Net ad spend market size in the Netherlands 2011-2018, by channel

    • Revenue change of the advertising sector in the Netherlands 2019-2021

    • Advertising inflation in the Netherlands 2020, by channel

  • 2. Digital
    • Digital ad spend in the Netherlands 2010-2018

    • Digital display ad spend in the Netherlands 2015-2018

    • Mobile display ad spend in the Netherlands 2015-2018

    • Online video ad spend in the Netherlands 2015-2018

    • Leading B2B online ad platforms in the Netherlands 2017-2019

    • Annual spending on Internet advertising in the Netherlands 2012-2023

  • 3. Television
    • Annual television spot and non-spot ad revenue in the Netherlands 2012-2019

    • Biggest TV advertisers based on expenditure in the Netherlands 2018-2019

    • TV gross ad expenditure in the Netherlands 2014-2019, by branch

    • Number of television advertisement spots in the Netherlands 2010-2019

    • Number of advertised brands on television in the Netherlands 2010-2019

    • Number of TV commercials in the Netherlands 2012-2019

  • 4. Radio and podcasts
    • Radio ad revenue in the Netherlands 2012-2023

    • Spot and non-spot radio ad revenue in the Netherlands 2012-2023

    • Skipping of advertisements in podcasts in the Netherlands 2019

    • Opinion on selected podcast advertising types in the Netherlands 2019

    • Preferred advertising moments in podcasts in the Netherlands 2019

  • 5. Newspapers and magazines
    • Consumer magazine revenue in the Netherlands 2012-2023

    • Newspaper revenue in the Netherlands 2012-2023

    • Print and digital newspaper ad revenue in the Netherlands 2012-2023

    • Print and digital magazine advertising revenue in the Netherlands 2012-2023

    • Leading newspaper advertisers in the Netherlands 2018, based on expenditure

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