Advertising in the Netherlands

The Statista dossier
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Statista Dossier on the Dutch advertisement industry

Table of contents

  • 1. Market overview
    • Net ad spend market size in the Netherlands 2012-2019, by medium

    • Advertising & market research revenue growth in the Netherlands 2021

    • Advertising inflation in the Netherlands 2020, by channel

  • 2. Digital
    • Digital ad spend in the Netherlands 2012-2019

    • Digital display ad spend in the Netherlands 2015-2019

    • Mobile display ad spend in the Netherlands 2015-2018

    • Online video ad spend in the Netherlands 2015-2019

    • Leading B2B online ad platforms in the Netherlands 2017-2019

    • Annual spending on Internet advertising in the Netherlands 2012-2023

  • 3. Television
    • Annual television spot and non-spot ad revenue in the Netherlands 2012-2020

    • Biggest TV advertisers based on expenditure in the Netherlands 2018-2020

    • TV gross ad expenditure in the Netherlands 2014-2020, by branch

    • Number of television advertisement spots in the Netherlands 2010-2020

    • Number of advertised brands on television in the Netherlands 2010-2020

    • Number of TV commercials in the Netherlands 2012-2020

  • 4. Radio and podcasts
    • Radio ad revenue in the Netherlands 2012-2023

    • Spot and non-spot radio ad revenue in the Netherlands 2012-2023

    • Skipping of advertisements in podcasts in the Netherlands 2019

    • Opinion on selected podcast advertising types in the Netherlands 2019

    • Preferred advertising moments in podcasts in the Netherlands 2019

  • 5. Newspapers and magazines
    • Consumer magazine revenue in the Netherlands 2012-2023

    • Newspaper revenue in the Netherlands 2012-2023

    • Print and digital newspaper ad revenue in the Netherlands 2012-2023

    • Print and digital magazine advertising revenue in the Netherlands 2012-2023

    • Leading newspaper advertisers in the Netherlands 2018, based on expenditure

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