Advertising in the Netherlands

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Statista Dossier on the Dutch advertisement industry

This dossier contains facts and statistics about the advertising industry in the Netherlands. The dossier includes figures on the traditional advertisement industry, such as newspaper, magazine, flyer, television and radio advertising. Moreover, it provides statistics about online advertising, such as display ads, banners and social media advertisement.

Table of contents

  • 1. Overview
    • Net ad spend market size in the Netherlands 2011-2018, by channel

    • Turnover change of the advertising sector in the Netherlands 2017-2019

    • Advertising spending in the Netherlands 2017, by industry sector

    • Net media advertising expenditure change in the Netherlands 2017, by medium

    • Advertising inflation in the Netherlands 2018, by channel

    • Highest spending advertisers in the Netherlands 2017

  • 2. Digital
    • Annual spending on Internet advertising in the Netherlands 2012-2022

    • Net online paid search and display ad market in the Netherlands in 2015-2018

    • Net online advertising growth in the Netherlands 2016-2018, by advertising type

    • Programmatic advertising market revenue in the Netherlands 2012-2019

    • Total programmatic ad impressions sold in the Netherlands 2013-2018

    • Programmatic advertising exchange platforms in the Netherlands 2014-2018

    • Social media advertising spending in the Netherlands 2015-2017

    • Online native advertising spending in the Netherlands 2016-2017

    • Distribution online advertising revenue per device in the Netherlands 2017, by format

    • Quarterly index of digital ad requests in the Netherlands 2014-2018

    • Increase in keyword strategy budgets in the Netherlands 2018, by type

    • Online advertising spending distribution in the Netherlands 2017, by format

  • 3. Audiovisual
    • Radio ad revenue in the Netherlands 2012-2022

    • Annual television spot and non-spot ad revenue in the Netherlands 2012-2018

    • Spot and non-spot radio ad revenue in the Netherlands 2012-2022

    • TV gross ad expenditure in the Netherlands 2014-2018, by branch

    • Leading TV advertisers based on expenditure in the Netherlands 2018

    • Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017

    • Number of TV advertisers in the Netherlands 2012-2018

    • Number of TV commercials in the Netherlands 2012-2018

  • 4. Newspapers and Magazines
    • Magazine revenue in the Netherlands 2012-2022

    • Newspaper revenue in the Netherlands 2012-2022

    • Print and digital newspaper ad revenue in the Netherlands 2012-2022

    • Print and digital magazine advertising revenue in the Netherlands 2012-2022

    • Leading newspaper advertisers in the Netherlands 2018, based on expenditure

    • Leading newspaper website advertisers in the Netherlands 2015, based on expenditure

  • 5. Flyers
    • Frequency of reading flyers in the Netherlands 2017

    • Reach of printed and digital flyers in the Netherlands 2014-2018

    • Reach of brochures and flyers in the Netherlands in 2017-2018, by branch

    • Reach of digital and printed fashion flyers in the Netherlands 2017-2018, by gender

    • Reach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age

  • 6. Out-of-home and Cinema
    • Out-of-home ad revenue in the Netherlands 2012-2021

    • Cinema ad revenue in the Netherlands 2012-2022

    • Cinema advertising revenue change in the Netherlands 2012-2022

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