Google in the United Kingdom (UK)

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Statista dossier on Google UK

This dossier presents insights and statistics on Google in the United Kingdom. It includes information on Google's revenues worldwide as well as financial information for Google UK Limited. There is a chapter detailing Google's position in the UK's search engine market, as well as chapters focusing on some of the company's other key products; YouTube, Android, and the Google Play Store. The final chapter looks at how the coronavirus pandemic influenced what people in the UK searched for on Google, from information to products.

Table of contents

  • 1. Worldwide overview
    • Market value of the largest internet companies worldwide 2021

    • Most valuable brands worldwide 2019

    • Alphabet: global annual revenue 2011-2020

    • Google: global annual revenue 2002-2020

    • Google: annual advertising revenue 2001-2020

  • 2. Google UK Limited
    • Google UK Limited: annual revenue in the UK 2018-2020

    • Google UK Limited: operating profit in the UK 2018-2020

    • Google UK Limited: net profit in the UK 2018-2020

    • Google UK Limited: income tax paid in the UK 2018-2020

    • Google UK Limited: number of employees in the UK 2018-2019

  • 3. Search
    • Search market share in the United Kingdom (UK) 2015-2021

    • Leading desktop search engines in the United Kingdom (UK) as of January 2021

    • Google's market share of mobile search in the United Kingdom (UK) 2015-2021

    • Search engine usage by brand in the UK 2020

    • Most popular websites in the United Kingdom (UK) 2017-2019

    • Reasons for switching search engines in the United Kingdom (UK) 2019

  • 4. Android and Google Play
    • Mobile operating systems: market share in the United Kingdom (UK) 2010-2020

    • Tablet operating systems: market share in the United Kingdom (UK) 2012-2020

    • Android market share in the United Kingdom (UK) 2011-2021

    • Google Play: number of available apps 2009-2020

    • Leading Android apps in Great Britain (GB) 2021, by revenue

    • Leading Android apps in Great Britain (GB) 2021, by downloads

  • 5. Youtube
    • Global YouTube advertising revenues 2017-2020

    • YouTube: share of Google revenues 2017-2020

    • Youtube users in the United Kingdom 2017-2025

    • YouTube usage frequency in the United Kingdom 2020

    • Attitudes towards ads in online video clips in the United Kingdom (UK) 2020

    • UK: top ten celebrities on YouTube 2020, by number of subscribers

    • UK: top ten celebrities on YouTube 2020, by number of video views

  • 6. Trending searches during the pandemic
    • Google search volume increase during COVID-19 outbreak in the UK 2020, by category

    • Most searched keywords on google during COVID-19 outbreak in the UK 2020

    • Most searched health and household keywords during COVID-19 outbreak in the UK 2020

    • Most searched home activity keywords during COVID-19 outbreak in the UK 2020

    • Most searched e-learning keywords in the UK 2020

    • Most searched sportswear keywords during COVID-19 outbreak in the UK 2020

    • Most searched fitness keywords during COVID-19 outbreak in the UK 2020

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