Online search usage

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Statista dossier on online search usage

This dossier presents a range of statistics and facts on online search usage with focus on the market in the United States. The paper gives information on the most important companies, search volume, as well as the growing importance of mobile search and VDA usage for search.

Table of contents

  • 1. Benchmark
    • Media usage in an online minute 2018

    • Global market share of search engines 2010-2018

    • Market share of search engines in the U.S. 2008-2017

    • Market share of search engines in the United States 2008-2018

    • U.S. search engines ranked by number of core searches 2008-2018

    • Online search query market share worldwide 2017, by search engine

    • Successful search click share worldwide 2017, by search engine

    • Online search query size in the United States 2017, by number of keywords

    • Number of search users in the United States 2014-2020

    • ACSI - U.S. customer satisfaction with online portals and search engines 2000-2018

    • ACSI - U.S. user satisfaction with internet portals 2018

  • 2. Leading search companies
    • Online search query market share worldwide 2017, by search engine

    • Successful search click share worldwide 2017, by search engine

    • U.S. market share of mobile search engines 2012-2018

    • U.S. total & mobile organic search visits 2018, by engine

    • Mobile share of U.S. organic search engine visits 2014-2018

    • Mobile share of organic search engine traffic 2018, by platform

    • Google vs. Bing: U.S. mobile click share 2018

  • 3. Google
    • ACSI - U.S. customer satisfaction with Google 2002-2018

    • Google sites: advertising revenue 2001-2017

    • Google network sites: advertising revenue 2001-2017

    • Google: search engine market share in selected countries 2018

    • Google usage frequency in the United States 2017

    • Number of infringing URLs requested to be removed from Google Search 2018

    • Government requests for content removal from Google H2 2017

  • 4. Search behavior
    • Leading mobile-first activities in Q2 2017

    • Frequency of online local business search in the U.S. 2017

    • U.S. retail purchase channel preference in select shopping scenarios 2017

    • Planned U.S. online shopping locations and channels 2018

    • Online shopping and buying-related activities by U.S. internet users in 2018, by age

    • Leading app categories accessed before shopping online in the U.S. 2017

    • Leading app categories accessed after shopping online in the U.S. 2017

    • Leading apps accessed before shopping online in the U.S. 2017

    • Leading apps accessed after shopping online in the U.S. 2017

    • Frequency of voice assistant usage in the U.S. 2018, by situation/device type

    • Leading tasks carried out by virtual assistants worldwide 2017

    • U.S. consumer virtual assistant usage scenarios 2017

    • Stand-alone digital voice assistants: impact on smartphone usage worldwide 2017

    • Smart home devices: impact on smartphone usage U.S. 2017

  • 5. Advertising and marketing
    • Most effective SEO tactics worldwide 2017

    • Growth of media ad revenues in the U.S. 2018-2019, by category

    • Growth of advertising CPM in the U.S. 2011-2017, by medium

    • Global digital ad spend growth 2016-2021, by format

    • Digital Market Outlook: search ad revenue worldwide 2015-2021, by device

    • U.S. digital marketing spending growth 2014-2019, by segment

    • Search advertising spending in the U.S. 2014-2019

    • Mobile search advertising spending in the U.S. 2015-2020

    • Global mobile advertising expenditure 2015-2016, by region

    • Google paid search ad spend growth in the U.S. Q4 2017, by category

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