Online search usage

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Statista dossier on online search usage

This dossier presents a range of statistics and facts on online search usage with focus on the market in the United States. The paper gives information on the most important companies, search volume, as well as the growing importance of mobile search and VDA usage for search.

Table of contents

  • 1. Benchmark
    • Media usage in an online minute 2019

    • Global market share of search engines 2010-2020

    • Market share of search engines in the U.S. 2008-2019

    • Market share of search engines in the United States 2008-2020

    • U.S. search engines ranked by number of core searches 2008-2020

    • Number of search users in the United States 2014-2020

    • ACSI - U.S. customer satisfaction with online portals and search engines 2000-2019

    • ACSI - U.S. user satisfaction with internet portals 2019

  • 2. Leading search companies
    • Online search query market share worldwide 2020, by search engine

    • Successful search click share worldwide 2019, by search engine

    • U.S. market share of mobile search engines 2012-2020

    • U.S. total & mobile organic search visits 2020, by engine

    • Mobile share of U.S. organic search engine visits 2013-2020

    • Mobile share of organic search engine traffic 2019, by platform

    • Google vs. Microsoft Advertising: U.S. mobile click share 2020

  • 3. Google
    • ACSI - U.S. customer satisfaction with Google 2002-2019

    • Google sites: advertising revenue 2001-2019

    • Google network sites: advertising revenue 2001-2019

    • Google: search engine market share in selected countries 2020

    • Leading U.S. Google search queries 2019

    • Number of infringing URLs requested to be removed from Google Search 2020

    • Government requests for content removal from Google H2 2019

  • 4. Search behavior
    • Global confidence in neutrality of selected algorithms 2019

    • First choice for performing searches in the U.S. 2018

    • Frequency of online local business search in the U.S. 2019

    • Leading near me mobile retail searches among smartphone users in the U.S. 2018

    • Growth in visits to U.S. based retail sites as of Q3 2018, by last-touch channel

    • Smartphone usage for near me search in the United States 2018

    • Online shopping and buying-related activities by U.S. internet users in 2018, by age

    • Leading near me mobile search categories among U.S. smartphone users 2018

    • Top smart speaker use cases in the U.S. 2019

    • Share of U.S. Millennials who use voice-assisted shopping 2019

    • Favorite online shopping platforms in the U.S. 2019

    • U.S. owners using smart speakers to research product prices 2018, by gender

  • 5. Advertising and marketing
    • Global internet advertising spending 2007-2022, by format

    • Growth of media ad revenues in the U.S. 2020-2021, by medium

    • Digital Market Outlook: digital search advertising revenue in selected countries 2018

    • Digital Market Outlook: digital advertising revenue worldwide 2017-2023, by format

    • Digital Market Outlook: digital advertising spending in the U.S. 2017-2023, by format

    • Digital Market Outlook: search advertising revenue change in the U.S. 2018-2023

    • Digital Market Outlook: search ad revenue in the U.S. 2017-2023, by device

    • Digital Market Outlook: search ad revenue change U.S. 2018-2023, by device

    • Search ads CTR worldwide Q2 2018 - Q4 2019

    • Search ads CPC worldwide Q2 2018 - Q4 2019

    • Google: number of ads blocked 2016-2018

    • Google paid search ad spend growth in the U.S. Q1 2019, by category

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