Online search usage

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Statista dossier on online search usage

Table of contents

  • 1. Benchmark
    • Media usage in an online minute 2020

    • Global market share of search engines 2010-2021

    • Market share of search engines in the U.S. 2008-2020

    • Market share of search engines in the United States 2008-2021

    • U.S. search engines ranked by number of core searches 2008-2021

    • ACSI - U.S. customer satisfaction with online portals and search engines 2000-2020

    • ACSI - U.S. user satisfaction with internet portals 2020

  • 2. Leading search companies
    • Online search query market share worldwide 2020, by search engine

    • Successful search click share worldwide 2019, by search engine

    • U.S. market share of mobile search engines 2012-2021

    • U.S. total & mobile organic search visits 2020, by engine

    • Mobile share of U.S. organic search engine visits 2013-2021

    • Google vs. Microsoft Advertising: U.S. mobile click share 2021

    • Ecosia search engine market share 2019-2021, by region

  • 3. Google
    • ACSI - U.S. customer satisfaction with Google 2002-2020

    • Google sites: advertising revenue 2001-2020

    • Google network sites: advertising revenue 2001-2020

    • Google: search engine market share in selected countries 2021

    • Leading Google search queries worldwide 2020

    • Leading U.S. Google search queries 2020

    • Number of infringing URLs requested to be removed from Google Search 2021

    • Government requests for content removal from Google H1 2020

    • U.S. Google Search clickstream among U.S. users 2019

  • 4. Search behavior
    • Online search query size in the United States 2020, by number of keywords

    • Most visited websites via organic search worldwide 2020

    • Global confidence in neutrality of selected algorithms 2019

    • Frequency of online local business search in the U.S. 2019

    • Top smart speaker use cases in the U.S. 2020

    • Share of U.S. Millennials who use voice-assisted shopping 2019

    • Global voice search usage 2019, by region and device

    • Favorite online shopping platforms in the U.S. 2019

  • 5. Advertising and marketing
    • Global internet advertising spending 2007-2022, by format

    • Growth of media ad revenues in the U.S. 2019-2021, by medium

    • Digital Market Outlook: digital search advertising spend in selected countries 2020

    • Digital Market Outlook: digital advertising spending worldwide 2017-2024, by format

    • Digital Market Outlook: digital advertising spending in the U.S. 2017-2024, by format

    • Digital Market Outlook: search advertising revenue change in the U.S. 2018-2024

    • Digital Market Outlook: search ad spending in the U.S. 2017-2024, by device

    • Digital Market Outlook: search ad spending change U.S. 2018-2024, by device

    • Search ads CTR worldwide Q2 2018 - Q2 2020

    • Search ads CPC worldwide Q2 2018 - Q2 2020

    • U.S. branded vs. unbranded e-commerce traffic 2019-2020, by vertical

    • Proportions of direct and discovery searches per Google My Business 2018

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