Search engine usage

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on search engine usage

This dossier presents a range of statistics and facts on search engine usage with focus on the market in the United States. The paper gives information on the most important companies and the scope of online search advertising as well as providing information on U.S. user demographics and behavior.

Table of contents

  • 1. Benchmark
    • Global market share of search engines 2010-2018

    • Market share of search engines in the U.S. 2008-2017

    • Market share of search engines in the United States 2008-2018

    • U.S. search engines ranked by number of core searches 2008-2018

    • U.S. market share of mobile search engines 2012-2018

    • ACSI - U.S. user satisfaction with internet portals in 2017

    • ACSI - U.S. customer satisfaction with online portals and search engines 2000-2017

    • Number of search users in the United States 2014-2020

  • 2. Leading search companies
    • Online search query market share worldwide 2017, by search engine

    • Successful search click share worldwide 2017, by search engine

    • Google: global annual revenue 2002-2017

    • Google: revenue distribution 2001-2017, by source

    • Google: annual net income 2001-2015

    • Yahoo: segment revenue 2009-2016

    • Yahoo: annual net income 2004-2016

    • Yandex: annual revenue 2007-2017

    • Yandex: net income 2007-2017

    • Baidu: annual revenue from 2007-2017

    • Baidu: annual net income from 2007-2017

  • 3. Google
    • Google sites: advertising revenue 2001-2017

    • Google network sites: advertising revenue 2001-2017

    • Google: share of U.S. digital display ad revenues 2016-2019

    • Google: search engine market share in selected countries 2017

    • Number of infringing URLs requested to be removed from Google Search 2018

    • Government requests for content removal from Google H1 2017

  • 4. Mobile and location-based search
    • Mobile share of U.S. organic search engine visits 2014-2018

    • Google vs. Bing: U.S. mobile click share 2018

    • U.S. total & mobile organic search visits 2018, by engine

    • U.S. mobile and desktop local search volume 2014-2019

    • Number of mobile search users in the United States 2014-2020

    • U.S. mobile smartphone search users 2013-2019

    • Share of global search expenditure 2014-2015, by device

  • 5. Search behavior
    • Online search query size in the United States 2017, by number of keywords

    • Online search query market share worldwide 2017, by search engine

    • Successful search click share worldwide 2017, by search engine

    • Click share of leading U.S. Google search terms 2016

    • Preferred product research methods of global online shoppers 2015, by category

    • Leading global product research channels 2015

    • U.S. local search device usage 2014-2015

    • Mobile app usage for brand research worldwide 2016, by age group

  • 6. Advertising and marketing
    • Digital Market Outlook: digital advertising revenue worldwide 2015-2021, by format

    • Digital Market Outlook: search ad revenue worldwide 2015-2021, by device

    • Share of global search expenditure 2014-2015, by device

    • U.S. digital marketing spending growth 2014-2019, by segment

    • Search advertising spending in the U.S. 2014-2019

    • Mobile search advertising spending in the U.S. 2015-2020

    • Global mobile advertising expenditure 2015-2016, by region

    • Global mobile ad revenue 2012-2016, by format

    • Search engine marketing (SEM) adoption among SMEs in the U.S. 2016

    • Leading search engine providers used by SMEs in the U.S. 2016

  • Language: English
  • Released: August 2017
  • Source(s): Statista
More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily. We are happy to help!