Online search market

Online search market
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Statista Dossier on the online search market

This dossier presents a range of statistics and facts on online search usage with focus on the market in the United States. The paper gives information on the most important companies, search volume, and search advertising, as well as the growing importance of mobile search. The final chapter looks at some of the most popular search queries worldwide and in the U.S.

Table of contents

    • Media usage in an online minute 2022

    • Global desktop market share of search engines 2015-2023

    • Market share of search engines in the U.S. 2008-2020

    • Market share of search engines in the United States 2008-2022

    • U.S. search engines ranked by number of core searches 2008-2022

    • U.S. customer satisfaction with online portals and search engines 2000-2022

    • U.S. user satisfaction with internet portals 2021

    • Google sites: advertising revenue 2001-2022

    • Google network sites: advertising revenue 2001-2022

    • Total global visitor traffic to Google.com 2021-2022

    • Distribution of Google.com traffic 2022, by country

    • Google: search engine market share in selected countries 2022

    • ACSI - U.S. customer satisfaction with Google 2002-2022

    • Google search CTR worldwide 2020, by type

    • Google search CTR in the U.S. 2020, by type

    • Google search CTR worldwide 2020, by device

    • Total global visitor traffic to Bing.com 2021-2022

    • Bing's search engine market share worldwide 2018-2021

    • Distribution of Bing.com traffic 2022, by country

    • Yahoo's search engine market share worldwide 2018-2021

    • U.S. customer satisfaction with Yahoo 2002-2022

    • DuckDuckGo search engine market share 2019-2021, by region

    • Daily average number of search queries on DuckDuckGo 2020 to 2021, by month

    • Ecosia search engine market share 2019-2021, by region

    • Baidu's search engine market share worldwide 2018-2021

    • Reasons for switching search engines in the U.S. 2019

    • Mobile share of U.S. organic search engine visits 2013-2021

    • U.S. market share of mobile search engines 2012-2022

    • Google vs. Microsoft Advertising: U.S. mobile click share 2021

    • U.S. total & mobile organic search visits 2020, by engine

    • Global internet advertising spending 2007-2024, by format

    • Growth of media ad revenues in the U.S. 2021-2023, by medium

    • Digital Market Outlook: digital advertising spending worldwide 2017-2027, by format

    • Digital Market Outlook: digital search advertising spend in selected countries 2022

    • Digital Market Outlook: digital advertising spending in the U.S. 2017-2026, by format

    • Digital Market Outlook: search advertising revenue change in the U.S. 2018-2026

    • Digital Market Outlook: search ad spending in the U.S. 2017-2026, by device

    • Digital Market Outlook: search ad spending change U.S. 2018-2026, by device

    • Search ads CTR worldwide 2017-2022

    • Search ads CPC worldwide 2017-2022

    • GoogleAds CPC in North America 2022, by country

    • Most used search engines by brand in the U.S. 2022

    • Online search query market share worldwide 2020, by search engine

    • Online search query size in the United States 2020, by number of keywords

    • Frequency of PAA results appearing in SERPs in the U.S. 2020, by industry

    • Placement of PAA box on online search result pages in the U.S. 2020

    • Usage preferences for voice technology on smartphones for selected tasks U.S. 2021

    • Voice assistant usage in selected countries 2022, by sector

    • Main smart speaker use cases in the U.S. 2020

    • Leading Google search topics worldwide 2020

    • Most popular online search queries globally 2021

    • Most frequently asked questions on Google worldwide 2021

    • Leading Google search queries worldwide 2022

    • Leading U.S. Google search queries 2021

    • Global most trending Google search keywords 2021, by peak search volume

    • Leading new Google search terms worldwide YTD 2020

    • Leading new Google search terms in the U.S. YTD 2020

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