Basics of search advertising

White Paper

The white paper presents basic facts regarding search advertising. It explains how search engines work and provides the reader with information on various search advertising related phenomena, such as Google Ad Words, Microsoft Bing Ads, search engine optimisation, optimisation off site as well as gives advice on setting key performance indicators (KPIs).
  • Language: Spanish
  • Released: March 2017
Study included in Corporate Account only.
More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

News
News