Basics of search advertising

White Paper

The white paper presents basic facts regarding search advertising. It explains how search engines work and provides the reader with information on various search advertising related phenomena, such as Google Ad Words, Microsoft Bing Ads, search engine optimisation, optimisation off site as well as gives advice on setting key performance indicators (KPIs).
  • Language: Spanish
  • Released: March 2017
  • Source(s): IAB México
Study included in Corporate Account only.
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