Online advertising metrics

The Statista dossier
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Statista dossier on online advertising metrics

This dossier has been compiled to provide statistical information about online advertising metrics and benchmarks.

Table of contents

  • 1. Overview
    • Social media ads CPM worldwide Q2 2018 - Q2 2019

    • Social media ads CPC worldwide Q2 2018 - Q2 2019

    • Social media ads CTR worldwide Q2 2018 - Q2 2019

    • Search ads CTR worldwide Q2 2018 - Q2 2019

    • Search ads CPC worldwide Q2 2018 - Q2 2019

    • Viewability rate of skippable pre-roll video ads worldwide 2017

    • Viewability rate of skippable pre-roll video ads worldwide 2017, by country

    • Leading countries ranked by mobile video ad viewability rates 2017

  • 2. Facebook
    • Facebook advertising CPM in selected countries worldwide as of March 2018

    • CPC on Facebook in selected countries in Q4 2017

    • Average CPM of Facebook advertising campaigns 2018, by objective

    • Average CPC of Facebook advertising campaigns in 2018, by objective

    • Facebook CPM growth worldwide 2017-2018

  • 3. Twitter
    • Twitter ad engagement change Q3 2014 - Q1 2019

    • Twitter median CPM worldwide Q1 2017- Q1 2018

    • Twitter median CPC worldwide Q1 2017- Q1 2018

    • Twitter median CTR worldwide Q1 2017- Q1 2018

  • 4. Google
    • U.S. Google AdWords CPC 2018, by industry

    • U.S. Google AdWords CPA 2018, by industry

    • U.S. Google AdWords CTR 2018, by industry

    • Most expensive keywords in Google Adwords 2017

  • 5. E-mail
    • E-mail inbox placement rate worldwide 2018, by industry

    • Open rates of marketing e-mails worldwide 2018, by industry

    • Engagement rates of marketing e-mails worldwide 2016, by industry

    • Unique click-through rates of marketing e-mails worldwide 2016, by industry

    • Mean unsubscribe rates of marketing e-mails worldwide in 2016, by industry

  • 6. Influencer marketing
    • Influencer marketing campaign average EMV 2016-2017

    • Influencer marketing campaign average EMV 2016, by category

    • Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical

  • 7. YouTube
    • YouTube video ad viewability rates in the Americas 2016-2017

    • Worldwide YouTube advertising CPV in 2016, by generation

    • Worldwide YouTube advertising view rates in 2016, by generation

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