Online advertising metrics

Facebook advertising CPM in selected countries worldwide as of March 2018

CPC on Facebook in selected countries in Q4 2017

Average CPM of Facebook advertising campaigns 2018, by objective

Average CPC of Facebook advertising campaigns in 2018, by objective

Facebook CPM growth worldwide 2017-2018

Twitter ad engagement change Q3 2014 - Q4 2018

Twitter median CPM worldwide Q1 2017- Q1 2018

Twitter median CPC worldwide Q1 2017- Q1 2018

Twitter median CTR worldwide Q1 2017- Q1 2018

U.S. Google AdWords CPC 2018, by industry

U.S. Google AdWords CPA 2018, by industry

U.S. Google AdWords CTR 2018, by industry

Most expensive keywords in Google Adwords 2017

E-mail inbox placement rate worldwide 2018, by industry

Open rates of marketing e-mails worldwide 2018, by industry

Engagement rates of marketing e-mails worldwide 2016, by industry

Unique click-through rates of marketing e-mails worldwide 2016, by industry

Mean unsubscribe rates of marketing e-mails worldwide in 2016, by industry

Influencer marketing campaign average EMV 2016-2017

Influencer marketing campaign average EMV 2016, by category

Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical

YouTube video ad viewability rates in the Americas 2016-2017

Worldwide YouTube advertising CPV in 2016, by generation

Worldwide YouTube advertising view rates in 2016, by generation