Online advertising metrics

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on online advertising metrics

This dossier has been compiled to provide statistical information about online advertising metrics and benchmarks.

Table of contents

  • 1. Overview

    • Social media ads CPM worldwide Q2 2018 - Q2 2019

    • Social media ads CPC worldwide Q2 2018 - Q2 2019

    • Social media ads CTR worldwide Q2 2018 - Q2 2019

    • Search ads CTR worldwide Q2 2018 - Q2 2019

    • Search ads CPC worldwide Q2 2018 - Q2 2019

    • Viewability rate of skippable pre-roll video ads worldwide 2017

    • Viewability rate of skippable pre-roll video ads worldwide 2017, by country

    • Leading countries ranked by mobile video ad viewability rates 2017

  • 2. Facebook

    • Facebook advertising CPM in selected countries worldwide as of March 2018

    • CPC on Facebook in selected countries in Q4 2017

    • Average CPM of Facebook advertising campaigns 2018, by objective

    • Average CPC of Facebook advertising campaigns in 2018, by objective

    • Facebook CPM growth worldwide 2017-2018

  • 3. Twitter

    • Twitter ad engagement change Q3 2014 - Q1 2019

    • Twitter median CPM worldwide Q1 2017- Q1 2018

    • Twitter median CPC worldwide Q1 2017- Q1 2018

    • Twitter median CTR worldwide Q1 2017- Q1 2018

  • 4. Google

    • U.S. Google AdWords CPC 2018, by industry

    • U.S. Google AdWords CPA 2018, by industry

    • U.S. Google AdWords CTR 2018, by industry

    • Most expensive keywords in Google Adwords 2017

  • 5. E-mail

    • E-mail inbox placement rate worldwide 2018, by industry

    • Open rates of marketing e-mails worldwide 2018, by industry

    • Engagement rates of marketing e-mails worldwide 2016, by industry

    • Unique click-through rates of marketing e-mails worldwide 2016, by industry

    • Mean unsubscribe rates of marketing e-mails worldwide in 2016, by industry

  • 6. Influencer marketing

    • Influencer marketing campaign average EMV 2016-2017

    • Influencer marketing campaign average EMV 2016, by category

    • Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical

  • 7. YouTube

    • YouTube video ad viewability rates in the Americas 2016-2017

    • Worldwide YouTube advertising CPV in 2016, by generation

    • Worldwide YouTube advertising view rates in 2016, by generation

Order dossier
More than 7,500
companies trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Contact
Esther Shaulova
Operations Manager
support@statista.com +1 212 419 - 5770

Mon - Fri, 9am - 6pm, EST

Contact (Europe)
Lodovica Biagi
Operations Manager UK
eu.support@statista.com +44 203 709-9960

Mon - Fri, 9:30am - 5pm, GMT

New

Dossier for free with Premium Account

Order a Premium Account now and get a Dossier worth $365.00* for free upon registration.

Premium Account + Free Dossier
No Thanks, order dossier

Statista Premium Account

  • Immediate access to all statistics
  • Download as PDF & PPTX
  • $588* per year
* for commercial use only duration 12 months

Download your Report

NO ERROR

We value your privacy and will never rent or sell your email address.

Privacy

Menu