Online advertising metrics

Statistics report on online advertising metrics

Online advertising metrics

This report has been compiled to provide statistical information about online advertising metrics and benchmarks.

Table of contents

Overview

7
  • Premium Statistic Social media ads CPM worldwide 2022-2023
  • Premium Statistic Social media ads CTR worldwide 2022-2023
  • Premium Statistic Search ads CTR worldwide 2018-2024
  • Premium Statistic Search ads CPC worldwide 2017-2024
  • Premium Statistic Social video ads CTR worldwide in 2019, by platform and age
  • Premium Statistic Conversion rate of in-app video and display advertising worldwide in Q1 2019
  • Premium Statistic Conversion rate of in-app video advertising worldwide Q1 2019, by type

Facebook

4
  • Premium Statistic Facebook ads CPM worldwide 2021, by country
  • Premium Statistic Average CPM of Facebook advertising campaigns 2018, by objective
  • Premium Statistic Average CPC of Facebook advertising campaigns 2021, by objective
  • Premium Statistic Facebook advertising CPM 2023, by industry

Twitter

4
  • Premium Statistic Twitter ad engagement growth 2014-2022
  • Premium Statistic Twitter median CPM worldwide 2017-2020
  • Premium Statistic Twitter median CPC worldwide 2017-2020
  • Premium Statistic Twitter median CTR worldwide 2017-2020

Google

6
  • Basic Statistic U.S. Google AdWords CPC 2018, by industry
  • Basic Statistic U.S. Google AdWords CPA 2018, by industry
  • Premium Statistic U.S. Google AdWords CTR 2018, by industry
  • Premium Statistic U.S. Google AdWords mobile CTR 2018, by industry
  • Premium Statistic U.S. Google AdWords mobile CPC 2018, by industry
  • Premium Statistic U.S. Google AdWords mobile CPA 2018, by industry

E-mail

6
  • Premium Statistic E-mail inbox placement rate worldwide 2018, by industry
  • Premium Statistic Global spam placement rate 2018, by category
  • Premium Statistic E-mail marketing performance metrics worldwide 2020, by transaction type
  • Premium Statistic Open rates of marketing e-mails worldwide 2018, by industry
  • Premium Statistic Engagement/rates of marketing e-mails worldwide 2018, by industry
  • Premium Statistic Click-to-open rates of marketing e-mails worldwide 2022, by industry

Influencer marketing

4
  • Premium Statistic Influencer marketing campaign average EMV 2016-2018
  • Premium Statistic Engagement rates among global IG influencers 2022-2023, by profile size
  • Premium Statistic Average AQS score among influencers on Instagram worldwide in 2018
  • Premium Statistic Average AQS score among influencers on Instagram worldwide 2018, by profile size

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