Online advertising metrics
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Social media ads CPM worldwide 2020-2021
Social media ads CTR worldwide 2020-2021
Search ads CTR worldwide 2017-2022
Search ads CPC worldwide 2017-2022
Social video ads CTR worldwide in 2019, by platform and age
Conversion rate of in-app video and display advertising worldwide in Q1 2019
Conversion rate of in-app video advertising worldwide Q1 2019, by type
Facebook ads CPM worldwide 2021, by country
Average CPM of Facebook advertising campaigns 2018, by objective
Average CPC of Facebook advertising campaigns in 2018, by objective
Facebook advertising CPM worldwide as of Q4 2019
Twitter ad engagement growth 2014-2021
Twitter median CPM worldwide 2017-2020
Twitter median CPC worldwide 2017-2020
Twitter median CTR worldwide 2017-2020
U.S. Google AdWords CPC 2018, by industry
U.S. Google AdWords CPA 2018, by industry
U.S. Google AdWords CTR 2018, by industry
U.S. Google AdWords mobile CTR 2018, by industry
U.S. Google AdWords mobile CPC 2018, by industry
U.S. Google AdWords mobile CPA 2018, by industry
E-mail inbox placement rate worldwide 2018, by industry
Global spam placement rate 2018, by category
E-mail marketing performance metrics worldwide 2020, by transaction type
Open rates of marketing e-mails worldwide 2018, by industry
Engagement/rates of marketing e-mails worldwide 2018, by industry
Click-to-open rates of marketing e-mails worldwide 2020, by industry
Influencer marketing campaign average EMV 2016-2018
Engagement rates among global IG influencers 2018-2021, by profile size
Average AQS score among influencers on Instagram worldwide in 2018
Average AQS score among influencers on Instagram worldwide 2018, by profile size
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