Paid search advertising expenses in Japan 2018-2021
The expenditure on paid search advertising in Japan amounted to more than 799 billion Japanese yen in 2021. It increased by more than 120 billion yen over the previous year. Paid search advertising, which utilizes the search keywords of users to display related advertisements, is one of the major advertising categories for internet media. Other major categories are affiliate advertising, display advertising, and video advertising.
