Advertising & Market Research in Germany 2020

Statista Industry Report - WZ Code 73

Advertising & Market Research in Germany 2020 The order and sales volume of the industry is increasing due to the use of numerous different advertising formats. In 2020, the estimated revenue of the industry is €30.5 billion. 92.7% will be generated by the subindustry "Advertising".







What's included?
  • Forecasts through the year 2024
  • Management summary and key facts & figures
  • Industry financial numbers
  • Business demographics
  • Innovation & research activities
  • The industry's situation in Europe
Note: content may vary between reports. See table of content for detailed information.
Tables

Introduction

  • Industry definition
  • Key figures at a glance
  • Risk Assesment of the industry
  • COVID-19 outbreak in Germany
  • COVID-19 impact on GDP globally
  • ifo Business Climate
  • Consumer behavior

Financial numbers
  • Revenue development
  • Revenue and growth of subcategories
  • Industry comparison
  • Revenue distribution by size
  • International and domestic revenue
  • Average revenue per company
  • Gross value added
  • EBT margin by sales categories
  • Industry comparison of EBT margin
  • Imports and exports over time
  • Imports and exports by continent
  • Consumer spending (Consumer Market Outlook) over time
  • Consumer spending in country comparison

Companies
  • Selected top companies with revenue and number of employees
  • Number of companies
  • Distribution of establishments by employee size
  • Companies by state
  • Index compared to distribution across the entire economy
  • Number of business registrations
  • Number of petitions for bankruptcy
  • Amount of expected claims
  • Number of employees affected by bankruptcies
  • Number of foreign affiliates
  • Number of employees of foreign affiliates
  • Revenue of the foreign affiliates

Employees and salaries
  • Number of employees
  • Share of jobs at high risk of automation
  • Annual mean wage
  • Average monthly gross wage by performance group and gender
  • Average weekly hours
  • Paid weekly hours by performance group and deviation from the industry average
  • Number of degrees in industry typical program
  • Final exams passed

Innovation and research
  • Innovation expenditures
  • Innovator rate
  • Share of companies with market innovations
  • Innovations share of total industry revenue
  • Intensity of innovation
  • R&D expenditures
  • Personnel active in R&D in full-time equivalents
  • Distribution of internal R&D expenditures
  • Share of companies with ongoing and occasional R&D

European comparison
  • Revenue development in Germany and the rest of Europe
  • Revenue comparison
  • Largest revenue increase
  • Revenue per country
  • Revenue growth per country
  • EBIT as share of turnover
  • Asset-to-equity ratio
  • Current debts
  • Cost structure
  • Staff costs as share of turnover

Appendix

  • Language: English
  • Released: October 2020
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