Out-of-home advertising

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Statista dossier on the out-of-home advertising market

This dossier has been compiled to provide statistical information about the out-of-home advertising market.

Table of contents

  • 1. Global overview
    • Global OOH ad expenditure 2010-2020

    • Global digital & physical OOH revenue 2015-2020

    • Share of OOH in ad spend 2016, by country

    • Growth of out-of-home advertising in select countries 2014-2019

    • Global advertising spending growth 2016-2017, by medium

    • Global DOOH ad spend 2016-2023

    • Share of digital in OOH ad sales worldwide 2005-2021

    • Global digital signage market value 2016-2023

    • Share of digital in out-of-home advertising revenue in selected markets 2019

    • Share of digital in OOH ads worldwide 2016, by format

    • DOOH ad revenue worldwide 2016, by platform

  • 2. Largest players
    • Revenue of outdoor advertising companies 2017

    • JCDecaux revenue 2011-2017

    • JCDecaux digital revenue share 2012-2017

    • JCDecaux net income 2011-2017

    • iHeartMedia outdoor advertising revenue 2014-2017

    • Outfront Media revenue 2011-2017

    • Outfront Media DOOH revenue 2013-2017

    • Outfront Media net income 2011-2017

    • Lamar Advertising revenue 2011-2017

    • Lamar Advertising revenue 2017, by ad type

    • Lamar Advertising net income 2011-2017

    • Ströer SE revenue 2017, by segment

    • Ströer SE revenue 2017, by product

    • Ströer SE profit 2010-2017

  • 3. U.S. market overview
    • Out-of-home ad spend in the U.S. 2018-2022

    • Annual outdoor advertising revenue in the U.S. 2009-2017

    • Advertising revenue growth in the U.S. 2017, by medium

    • OOH advertising spending in the U.S. 2016, by format

    • Number of establishments in U.S. advertising industry 2007-2016, by sector

    • Number of OOH displays in the U.S. 2018, by format

    • Outdoor advertising adoption among SMEs in the U.S. 2016

    • Fastest growing OOH categories in the U.S. 2017

    • Leading outdoor advertising categories in the U.S. H1 2018

    • Largest OOH ad markets in the U.S. 2015

    • Largest outdoor advertisers in the U.S. 2017

  • 4. U.S. digital market overview
    • DOOH ad spend in the U.S. 2014-2019

    • DOOH media spend growth in the U.S. 2014-2016

    • DOOH ad spend growth in the U.S. 2014-2019

    • Digital share in OOH ad spend in the U.S. 2014-2019

    • Local video ad revenue in the U.S. 2018-2022, by medium

    • Local video ad revenue in the U.S. 2015-2016, by media

    • Number of digital billboards in the U.S. 2016-2018

    • DOOH media revenue in the U.S. 2015, by type

    • Exposure to DOOH media in the U.S. 2014-2017

    • Importance of video advertising in the U.S. 2016, by screen

    • Reason for including DOOH in media plans in the U.S. 2016

  • 5. Canadian market overview
    • Out-of-home ad spend in Canada 2010-2019

    • Out-of-home ad spend in Canada 2010-2019, by format

    • Share of marketers using selected media for advertising in Canada 2016

    • Digital outdoor ad spend in Canada 2014-2019

    • Outdoor advertising spending share in Canada 2008-2015

    • Outdoor advertising spending change in Canada 2008-2015

    • Number of outdoor ad displays in selected Canadian cities 2016, by format

    • Share of Canadian internet users who viewed OOH ads 2016, by format and age

    • Share of Canadians who trust selected ad formats 2018

  • 6. Consumer perception & response
    • Most disliked ads in the U.S. 2016

    • Exposure to OOH media worldwide 2014-2016

    • Out-of-home ad reach in the U.S. 2016, by type

    • U.S. consumer awareness of poster advertising 2016, by age

    • U.S. consumers who agreed that poster ads are more visible than other ads 2016

    • U.S. consumers who find poster advertising annoying 2017

    • U.S. consumer actions influenced by poster ads 2016

    • U.S. consumer digital actions influenced by poster ads 2016

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