Out-of-home advertising

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on the out-of-home advertising market

This dossier has been compiled to provide statistical information about the out-of-home advertising market.

Table of contents

  • 1. Global overview
    • Global OOH ad expenditure 2000-2021

    • Global ad spend distribution 2018, by medium

    • Growth of global advertising revenue 2017-2019, by medium

    • Lading OOH advertising spending countries worldwide 2018

    • Global DOOH ad spend 2017-2027

    • Drive-to-store advertising spending share worldwide 2018, by media

  • 2. Regional figures
    • Out-of-home advertising spending in North America 2000-2021

    • Latin America: outdoor ad spend 2010-2021

    • Outdoor advertisement expenditure in MENA 2010-2021

    • Outdoor ad spending APAC 2010-2021

    • Outdoor advertising spending in Western Europe 2000-2021

    • Outdoor advertising spending in Central and Eastern Europe 2000-2021

  • 3. U.S. market overview
    • Out-of-home ad spend in the U.S. 2019-2023

    • Annual outdoor advertising revenue in the U.S. 2009-2018

    • OOH advertising revenue in the U.S. 2018, by format

    • Outdoor advertising revenue growth in the U.S. 2017-2022

    • Number of OOH displays in the U.S. 2019, by format

    • Fastest growing OOH categories in the U.S. 2018

    • Leading outdoor advertising categories in the U.S. 2018

    • Market share of the leading out-of-home advertising companies in the U.S. 2018

    • Out-of-home ad reach in the U.S. 2019, by type

    • Out-of-home ad response in the U.S. 2019

  • 4. U.S. digital market overview
    • DOOH ad spend in the U.S. 2019-2023

    • Number of digital billboards in the U.S. 2016-2019

    • Exposure to DOOH media in the U.S. 2019-2023

    • Local video ad revenue in the U.S. 2019, by medium

    • Local video ad revenue in the U.S. 2019, by medium

    • Location data usage by marketing professionals in the U.S. 2019, by channel

  • 5. Largest players
    • Revenue of outdoor advertising companies 2018

    • JCDecaux revenue 2011-2018

    • JCDecaux digital revenue share 2012-2018

    • JCDecaux net income 2011-2018

    • iHeartMedia outdoor advertising revenue 2014-2018

    • Outfront Media revenue 2011-2018

    • Outfront Media DOOH revenue 2017-2018

    • Outfront Media net income 2011-2018

    • Lamar Advertising revenue 2011-2018

    • Lamar Advertising revenue 2018, by ad type

    • Lamar Advertising net income 2011-2018

    • Ströer SE revenue 2018, by segment

    • Ströer SE revenue 2018, by product

    • Ströer SE profit 2010-2018

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!