Out-of-home advertising in the United Kingdom (UK)

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Statista dossier about out-of-home advertising in the United Kingdom (UK)

This dossier presents the latest statistics on out-of-home (OOH) advertising in the United Kingdom (UK). It looks at OOH advertising revenue and spending, as well as the market share. Also included in the dossier is data on outdoor advertising impressions, reach, and the demographics of people under the influence of OOH advertising.

Table of contents

  • 1. Spending
    • Outdoor ad spending in Western Europe from 2017 to 2021*

    • Outdoor ad spending in Central and Eastern Europe from 2017-2021*

    • Outdoor ad expenditure in the United Kingdom (UK) from 2017 to 2021*

    • Advertising spending in the United Kingdom (UK) 1999-2019, by media

    • Outdoor advertising expenditure in the United Kingdom 2017-2018, by category

    • Highest spending out of home advertisers in the United Kingdom (UK) 2018

    • Out-of-home advertising average inflation in the United Kingdom (UK) 2014-2020

  • 2. Revenue and market share
    • Outdoor advertising revenue in the United Kingdom (UK) 2000-2019

    • Outdoor advertising revenue quarterly in the United Kingdom (UK) 2011-2019

    • Outdoor advertising revenue in the United Kingdom (UK) 2005-2019, by environment

    • Advertising market growth forecasts in the UK for 2019 and 2020

    • OOH advertising: media owner market share UK 2018

  • 3. DOOH
    • Digital outdoor advertising revenue in the United Kingdom (UK) 2003-2018

    • Digital outdoor advertising revenue in the UK 2011-2019, by environment

    • Digital out-of-home (DOOH) ad market share by media owner Great Britain 2018

    • Digital share of out-of-home advertising revenue in the United Kingdom (UK) 2011-2018

    • Digital out-of-home (DOOH) screens in Great Britain in 2019

  • 4. Reach and impressions
    • OOH advertising: 6 sheet roadside sites UK 2014-2018

    • Ad reach of posters in shopping centers by gender Great Britain 2018

    • Advertising reach of posters in airports in Great Britain 2018

    • Advertising reach of posters in airports in Great Britain in 2018

    • Bus poster advertising reach by age group in Great Britain 2018

    • Ad reach of posters by age group at motorway services in Great Britain 2018

    • Roadside poster ad reach by age group Great Britain in 2018

    • Railway poster ad reach by age group in Great Britain 2018

    • Ad reach of posters outside shopping centers by age group Great Britain 2018

    • Ad reach in shopping centers by age group in Great Britain 2018

    • Advertising reach of posters in supermarkets by age group in Great Britain in 2018

    • Ad reach of posters in tube stations by age group Great Britain 2018

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