Digital marketing in Sweden

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Statista dossier on digital marketing in Sweden

This dossier presents a range of selected statistics and data on digital marketing in Sweden. In addition to relevant information about companies' spending and use of marketing methods it includes several facts about social media, programmatic, as well as influencer marketing in Sweden.

Table of contents

  • 1. Overview
    • Advertising and marketing communications spending in Sweden 2018, by activity

    • Distribution of marketing spending in Sweden 2019, by channel

    • Distribution of marketing spending in Sweden 2019, by channel and revenue

    • Share of companies using digital advertising in Sweden 2019, by ad form

    • Marketing tools used by e-commerce companies in Sweden 2018

    • Challenges for companies regarding online marketing and sales in Sweden 2018

    • Digital marketing performance ranking of selected industries in Sweden 2019

    • Digital marketing performance ranking of major companies in Sweden 2019

  • 2. Social media
    • Enterprises' online presence in selected types of social media in Sweden 2019

    • Advertising revenue change of social media in Sweden 2016-2018

    • Share of major companies with social media activities in Sweden 2019, by channel

    • Reasons for social media usage by enterprises in Sweden 2017, by size of enterprise

    • Ranking of companies leading digitally in social media in Sweden 2018-2019

  • 3. Programmatic advertising
    • Spending on programmatic advertising in Sweden 2013-2020

    • Forecasted revenue of the programmatic video market in the Nordics 2017-2020

    • Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2018

    • Average CPC (cost per click) for programmatic advertising in Sweden 2012-2018

    • Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2018

  • 4. Influencer marketing
    • Experience with influencer marketing in Sweden 2019, by time frame

    • Expected payment methods for influencer marketing in Sweden 2019

    • Revenue and EBIT of United Influencers in Sweden 2017-2018

    • Revenue of Tourn International AB 2015-2018

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