Digital marketing in Sweden

The Statista dossier
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Statista Dossier on digital marketing in Sweden

Table of contents

  • 1. Overview
    • Advertising and marketing communications spending in Sweden 2019, by activity

    • Distribution of marketing spending in Sweden 2019, by channel

    • Distribution of marketing spending in Sweden 2019, by channel and revenue

    • Digital marketing use in the Sweden 2020, by channel

    • Marketing tools used by e-commerce companies in Sweden 2019

    • Challenges for companies regarding online marketing and sales in Sweden 2018

    • Industries with most effective digital marketing in Sweden 2020

    • Swedish companies with most effective digital marketing 2020

  • 2. Social media
    • Enterprises' online presence in selected types of social media in Sweden 2019

    • Advertising revenue change of social media in Sweden 2016-2018

    • Share of major companies with social media activities in Sweden 2019, by channel

    • Reasons for social media usage by enterprises in Sweden 2017, by size of enterprise

    • Ranking of companies leading digitally in social media in Sweden 2018-2019

  • 3. Programmatic advertising
    • Programmatic ad spend in Sweden 2017-2021

    • Forecasted revenue of the programmatic video market in the Nordics 2017-2020

    • Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2018

    • Average CPC (cost per click) for programmatic advertising in Sweden 2012-2018

    • Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2018

  • 4. Influencer marketing
    • Experience with influencer marketing in Sweden 2019, by time frame

    • Expected payment methods for influencer marketing in Sweden 2019

    • Revenue and EBIT of United Influencers in Sweden 2017-2018

    • Revenue of Tourn International AB 2015-2019

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