Digital marketing in Sweden

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Statista dossier on digital marketing in Sweden

This dossier presents a range of selected statistics and data on digital marketing in Sweden. In addition to relevant information about companies' spending and use of marketing methods it includes several facts about search engine, social media, programmatic, as well as e-mail, content and influencer marketing in Sweden.

Table of contents

  • 1. Overview
    • Advertising and marketing communications spending in Sweden 2016, by activity

    • Distribution of marketing spending in Sweden 2016, by channel

    • Survey on the use of marketing tactics in Sweden 2016

    • Share of selected companies using digital advertising in Sweden 2018, by ad form

    • Use of digital tools in international marketing in Sweden 2015

    • Digital marketing performance ranking of selected industries in Sweden 2018

    • Digital marketing performance ranking of major companies in Sweden 2018

  • 2. Search engine
    • Desktop search engine marketing revenue in Sweden 2015-2017

    • Search engine advertising revenue in Sweden quarterly from 2015-2017

    • Use of search engine optimization among small & medium enterprises in Sweden 2016

    • Levels of comfort with data collection by search engines in Sweden 2016

    • Use of search engine optimization by companies in Sweden 2016, by industry sector

    • Survey on companies advertising on search engines in Sweden 2016, by industry sector

  • 3. Social media
    • Enterprises' online presence in selected types of social media in Sweden 2017

    • Share of companies in Sweden with social media profiles 2016, by industry sector

    • Survey on usage of social media for marketing activities in Sweden 2017

    • Share of major companies with social media activities in Sweden 2018, by channel

    • Reasons for social media usage by enterprises in Sweden 2015, by size of enterprise

    • Survey on companies paying for ads on Facebook in Sweden 2016, by industry sector

    • Ranking of companies leading digitally in social media in Sweden 2018

  • 4. Programmatic advertising
    • Spending on programmatic advertising in Sweden 2013-2018

    • Forecasted revenue of the programmatic video market in the Nordics 2017-2020

    • Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015

    • Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015

    • Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015

  • 5. E-mail, content and influencer marketing
    • Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector

    • Survey on usage of content marketing by companies in Sweden 2016, by industry sector

    • People who paid for online content in Sweden 2016, by content type

    • Survey on experience with influencer marketing in Sweden 2017, by time frame

    • Leading influencers on Instagram in Sweden 2017, by followers

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