Influencer marketing in India

Influencer marketing in India
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Statista Dossier about influencer marketing in India

Table of contents

    • Global influencer marketing value 2016-2022

    • Share of marketing budgets spent on influencer marketing worldwide 2022

    • Number of influencers brands work with worldwide 2022

    • Top metrics delivered by influencers according to marketers worldwide 2022

    • Value of influencer marketing industry in India 2021-2025

    • Influencer marketing industry distribution India 2022, by vertical

    • Preferred content posting platforms among influencers India 2022, by type

    • Major influencer verticals India 2022

    • Chief reasons to follow influencers India 2022

    • Consumer attitudes towards influencers India 2022

    • Preferred platform for social media influencer collaboration India 2022

    • Most adopted influencer marketing format by brands India 2022

    • Criteria considered by brands for influencer collaboration India 2022

    • Types of influencers preferred by brands for collaboration India 2022

    • Share of influencer marketing campaigns India 2022, by tier

    • Value-based content brands support India 2022, by cause

    • Influencer count on Instagram India 2022, by tier

    • Engagement rate of Instagram influencers India 2022, by tier

    • Popular influencers on Instagram India 2022, by engagement rate

    • Annual number of Instagram influencer posts India 2021-2022

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