Digital advertising in the Nordics

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Statista dossier on digital advertising in Denmark, Finland, Norway and Sweden

This Statista dossier presents statistics and analysis on the digital advertising in selected Nordic countries as of 2019. The dossier starts with an overview of the markets in Norway, Denmark, Sweden and Finland and focuses on topics such as influencer marketing, people's attitudes, ad-block usage and internet advertising revenues and expenditure.

Table of contents

  • 1. Overview
    • Share of enterprises paying for internet advertising in the Nordics 2018

    • Share of digital advertising spending in the Scandinavian countries 2018-2019

    • Share of major companies using digital advertising in Norway 2019, by ad form

    • Share of companies using digital advertising in Sweden 2019, by ad form

    • Share of selected major companies using digital advertising in Finland 2019

    • Share of advertising revenue from advertisements abroad in Denmark 2008-2018

    • Challenges for companies regarding online marketing and sales in Sweden 2018

  • 2. Expenditure & Revenues
    • Online advertising spending in Sweden 2009-2019

    • Online advertising spending in Norway 2014-2018, by type

    • Digital advertising expenditure in Finland 2007-2019

    • Online advertising revenue in Denmark 2008-2018

    • Advertising revenue of web-TV in Denmark 2014-2018

    • Online advertising revenues in Denmark 2009-2018, by type

    • Revenues of internet advertising by selected internet companies in Denmark 2008-2018

  • 3. Influencer marketing
    • Annual revenue of companies who work with influencer marketing in Denmark 2016-2018

    • Revenue of United Influencers Norge 2014-2018

    • Revenue and EBIT of United Influencers in Sweden 2017-2018

    • Experience with influencer marketing in Sweden 2019, by time frame

    • Expected payment methods for influencer marketing in Sweden 2019

    • Most popular Nordic influencers on Instagram 2019

  • 4. Attitudes
    • Attitudes towards ads on websites in Denmark 2018

    • Attitudes towards ads on websites in Norway 2018

    • Attitudes towards ads on websites in Sweden 2018

    • Attitudes towards ads on websites in Finland 2018

    • Negative attitudes towards ads on websites in Denmark 2018, by age group

    • Negative attitudes towards ads on websites in Norway 2018, by age group

    • Negative attitudes towards ads on websites in Sweden 2018, by age group

    • Negative attitudes towards ads on websites in Finland 2018, by age group

  • 5. Ad-block software
    • Ad blocker users in the Nordics 2018, by country and gender

    • Reasons for using an ad blocker in Denmark 2018

    • Reasons for using an ad blocker in Norway 2018

    • Reasons for using an ad blocker in Sweden 2018

    • Reasons for using an ad blocker in Finland 2018

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