Digital advertising in the Nordics

The Statista dossier
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Statista dossier on digital advertising in Denmark, Finland, Norway and Sweden

Table of contents

  • 1. Overview
    • Share of enterprises paying for internet advertising in the Nordics 2018

    • Share of digital advertising spending in the Scandinavian countries 2018-2019

    • Digital marketing use in Norway 2020, by channel

    • Digital marketing use in the Sweden 2020, by channel

    • Share of selected major companies using digital advertising in Finland 2019

    • Share of Danish advertising revenue abroad 2009-2019

    • Challenges for companies regarding online marketing and sales in Sweden 2018

  • 2. Expenditure & Revenues
    • Online advertising spending in Sweden 2015-2020

    • Online advertising spending in Norway 2014-2019, by type

    • Digital advertising expenditure in Finland 2007-2019

    • Online advertising revenue in Denmark 2009-2019

    • Advertising revenue of web TV in Denmark 2014-2019

    • Online advertising revenues in Denmark 2019, by type

  • 3. Influencer marketing
    • Annual revenue of companies who work with influencer marketing in Denmark 2016-2019

    • Revenue of United Influencers Norge 2014-2018

    • Revenue and EBIT of United Influencers in Sweden 2017-2018

    • Experience with influencer marketing in Sweden 2019, by time frame

    • Expected payment methods for influencer marketing in Sweden 2019

    • Most popular Nordic influencers on Instagram 2019

  • 4. Attitudes
    • Attitudes towards ads on websites in Denmark 2020

    • Attitudes towards ads on websites in Norway 2020

    • Attitudes towards ads on websites in Sweden 2020

    • Attitudes towards ads on websites in Finland 2020

    • Negative attitudes towards ads on websites in Denmark 2018, by age group

    • Negative attitudes towards ads on websites in Norway 2018, by age group

    • Negative attitudes towards ads on websites in Sweden 2018, by age group

    • Negative attitudes towards ads on websites in Finland 2018, by age group

  • 5. Ad-block software
    • Ad blocker users in the Nordics 2020, by country and gender

    • Reasons for using an ad blocker in Denmark 2020

    • Reasons for using an ad blocker in Norway 2020

    • Reasons for using an ad blocker in Sweden 2020

    • Reasons for using an ad blocker in Finland 2020

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