Digital marketing in the United Kingdom (UK)

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier about digital marketing in the United Kingdom

This dossier presents a selected range of statistics and data about digital marketing in the United Kingdom.

Table of contents

  • 1. Overview
    • Digital marketing budget split in the United Kingdom (UK) 2016, by channel

    • Digital marketing methods ranked by planned spending increase in the UK 2016

    • Customer acquisition channels used by marketers in the United Kingdom (UK) 2014-2015

    • Most effective customer acquisition channels in the United Kingdom (UK) 2014-2015

    • Priorities and metrics for customer acquisition in the United Kingdom (UK) 2015

    • Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016

  • 2. Social Media Marketing
    • Social networks used for content marketing in the UK 2015-2016

    • Most effective social networks for content marketing in the UK 2015-2016

    • Most successful B2B social media marketing content in the United Kingdom (UK) 2014

    • Interaction with companies on social media platforms in the UK 2015

    • Main reasons for interacting with companies on social media in the UK 2015

  • 3. E-mail Marketing
    • E-mail marketing budget in the UK from 2007 to 2017

    • Share of sales attributable to e-mail marketing in the UK 2016-2017

    • E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2014-2016

    • Reasons for using email campaigns in digital marketing in the UK 2016

    • E-mail marketing: maximum contact volume monthly in the United Kingdom (UK) 2012-2016

    • Reasons for subscribing to e-mails from brands/companies in the UK 2015-2016

  • 4. Content Marketing
    • Content marketing usage penetration in the United Kingdom (UK) 2012-2016

    • Content marketing: perceived effectiveness in the UK 2012-2016

    • Budget proportion for content marketing as perceived by brand editors in the UK 2015

    • Content marketing spending change planned in the United Kingdom (UK) 2012-2016

    • Organizational goals for content marketing in the United Kingdom (UK) 2016

    • Content marketing plans for the next year in the United Kingdom (UK) 2015

    • Opinion on future of content marketing by brand marketers in the UK 2015

  • Language: English
  • Released: November 2016
  • Source(s): Statista
More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
With Statista, you get straight to the point: analyzing data, rather than searching for it.

Dr. Antonella Mei-Pochtler about Statista Senior Vice President, Boston Consulting Group

Any more questions?

Get in touch with us quickly and easily. We are happy to help!