Digital marketing in the United Kingdom (UK)

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Statista Dossier about digital marketing in the United Kingdom

Table of contents

  • 1. Marketing industry overview
    • Number of marketing associate professionals in the United Kingdom (UK) 2011-2020

    • Highest paid occupations in the UK 2020

    • Marketing executives' business confidence in the United Kingdom (UK) Q4 2014-Q3 2020

    • Marketing budget revision in the United Kingdom (UK) Q2 2021, by category

    • Main marketing priorities UK 2020

    • Metrics used to measure marketing success in the UK 2020

    • Change in customer activities in the UK 2020

  • 2. Digital marketing overview
    • Budget distribution preference between online vs. offline marketing in the UK 2020

    • Industries with most effective digital marketing in the UK 2020

    • UK companies with most effective digital marketing 2020

    • Contribution of digital marketing to companies' performance in the UK 2020

    • Investments made to improve digital marketing in the UK 2020

    • Marketing expenditure growth in the UK 2020-2021, by type

    • Challenges to B2B marketing agencies in the UK in 2020

  • 3. Digital marketing channels
    • Leading marketing channels in the UK 2020

    • Digital marketing channels with increased investment in the UK 2021

    • Share of social in marketing budgets in the UK 2021

    • Contribution of social media marketing to companies' performance in the UK 2020

    • Mobile marketing and advertising budget allocation in the UK 2016-2020

    • Mobile marketing & advertising budget in the UK 2020, by channel

    • Contribution of mobile marketing to companies' performance in the UK 2020

  • 4. Digital marketing agencies
    • Leading digital ad agencies in the UK 2019, by income

    • Most effective digital & specialist ad agencies in the United Kingdom (UK) 2019

    • Leading digital B2B marcomms agencies in the UK in 2020, by gross income

    • Main sectors served by digital ad agencies in the UK in 2019

    • Services offered by marcomms agencies in the UK 2020

    • Total income of the top 100 digital agencies in the UK 2017-2019

    • Digital ad agency growth in the UK 2016-2019

    • Digital agency income growth projection in the UK 2020, by agency type

    • Cost of digital marketing agency services in the UK 2020, by discipline

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