Digital marketing in the United Kingdom (UK)

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Statista dossier about digital marketing in the United Kingdom

This dossier presents a selected range of statistics and data about digital marketing in the United Kingdom.

Table of contents

  • 1. Overview
    • Digital marketing budget split in the United Kingdom (UK) 2016, by channel

    • Measures for matching budget to customer life in digital marketing in the UK 2017

    • Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016

    • Digital marketing methods ranked by planned spending increase in the UK 2017

    • Key performance indicators for mobile marketing in the UK 2017

    • Reasons for using retargeting in digital marketing in the United Kingdom (UK) 2017

  • 2. Social Media Marketing
    • Social media use by businesses in the United Kingdom (UK) 2012-2016, by media type

    • Social media use by businesses in the United Kingdom (UK) 2013-16, by industry sector

    • Social media use by businesses in the United Kingdom (UK) 2012-2016, by size

    • Social networks used for content marketing in the UK 2016-2017

    • Most effective social networks for content marketing in the UK 2016-2017

  • 3. E-mail Marketing
    • E-mail marketing budget in the UK from 2007 to 2018

    • Share of sales attributable to e-mail marketing in the UK 2016-2018

    • E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017

    • Reasons for using email campaigns in digital marketing in the UK 2017

    • E-mail marketing: maximum contact volume monthly in the United Kingdom (UK) 2012-2016

    • Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017

  • 4. Content Marketing
    • Content marketing usage penetration in the United Kingdom (UK) 2012-2017

    • Content marketing: perceived effectiveness in the UK 2012-2016

    • Most effective content marketing tactics in the United Kingdom (UK) 2016-2017

    • Leading content marketing tactics used in the United Kingdom (UK) 2016-2017

    • Content marketing share of marketing budgets in the UK 2013-2017

    • Organizational goals for content marketing in the United Kingdom (UK) 2016

    • Content marketing spending change planned in the United Kingdom (UK) 2012-2017

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