Digital marketing in Denmark

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Statista dossier on digital marketing in Denmark

This dossier presents a range of selected statistics and data on digital marketing in Denmark. In addition to relevant information about companies' spending and use of marketing methods it includes several facts about search engine, social media, content, as well as programmatic, display and permission marketing in Denmark.

Table of contents

  • 1. Overview
    • Share of digital media on the total advertising spending in Denmark 2007-2017

    • Digital advertising expenditure in Denmark 2007-2018, by platform

    • Companies' usage of digital and technological opportunities in Denmark in 2015

    • Companies' intentions of digitalization in the future in Denmark in 2015

    • Data sourcing satisfaction among digital marketing professionals in Denmark 2017

  • 2. Search engine
    • Search engine marketing expenditure in Denmark 2011-2015

    • Use of search engine optimization among SMEs in Denmark 2016

    • SMEs' perceptions of the impact of search results regarding sales in Denmark 2016

    • Levels of comfort with data collection by search engines in Denmark 2016

    • Trust in online business' management of personal data online in Denmark 2015

    • Usage of SEO in e-commerce companies in Denmark 2015

  • 3. Social media
    • Companies' usage of social media in Denmark 2016

    • Companies' usage of social media in Denmark 2016, by industry sector

    • Reasons for businesses to use social media in Denmark 2015

    • Survey on impact of social media on companies in Denmark 2017

    • Survey on using selected social media for the distribution of content in Denmark 2017

    • Levels of comfort with data collection by social media networks in Denmark 2016

  • 4. Content marketing
    • Survey on content marketing strategy in Denmark 2015-2017

    • Survey on factors for the success of content marketing in Denmark 2017

    • Survey on elements contained in content marketing strategies in Denmark 2017

    • Survey on the content marketing budget in Denmark 2015-2017

    • Survey on goals of content marketing among companies in Denmark 2017

    • Survey on the use of success measurement for content marketing in Denmark 2017

    • Survey on content marketing challenges among companies in Denmark 2017

  • 5. Further methods and channels
    • Spending on programmatic advertising in Denmark 2013-2018

    • Spending on programmatic advertising in Denmark 2013-2018, by platform

    • Forecasted revenue of the programmatic video market in the Nordics 2017-2020

    • Display marketing expenditure in Denmark 2011-2015, by type

    • Permission marketing expenditure in Denmark 2011-2015

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