Digital marketing in Denmark

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Statista Dossier on digital marketing in Denmark

This dossier presents a range of selected statistics and data on digital marketing in Denmark. In addition to relevant information about companies' spending and use of marketing methods it includes several facts about social media, content, as well as further methods and channels like programmatic, display, and permission marketing in Denmark.

Table of contents

  • 1. Overview

    • Share of digital media on the total advertising spending in Denmark 2007-2019

    • Digital advertising expenditure in Denmark 2007-2019, by platform

    • Distribution of online advertising revenue in Denmark 2020, by channel

    • Online advertising revenues in Denmark 2019, by type

    • Share of enterprises paying for internet advertising in the Nordics 2018

  • 2. Social media

    • Companies' usage of social media in Denmark 2019

    • Companies' usage of social media in Denmark 2019, by industry sector

    • Companies using social media platforms for content marketing in Denmark 2018

    • Most effective social media for the distribution of content in Denmark 2020

  • 3. Content marketing

    • Content marketing strategy among companies in Denmark 2015-2020

    • Reasons for the success of content marketing in Denmark 2020

    • Companies using different content promotion methods in Denmark 2018

    • Success of content marketing in companies in Denmark 2020

    • Distribution of the content marketing budget in Denmark 2018, by activity

    • Content marketing challenges among companies in Denmark 2020

  • 4. Further methods and channels

    • Programmatic ad spend in Denmark 2017-2021

    • Spending on programmatic advertising in Denmark 2013-2020, by platform

    • Annual revenue of companies who work with influencer marketing in Denmark 2016-2019

    • Search engine advertising expenditure in Denmark 2009-2020

    • Display marketing expenditure in Denmark 2009-2019, by type

    • E-mail advertising spending in Denmark 2007-2019

    • Permission marketing expenditure in Denmark 2009-2019

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