E-commerce in Italy

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Statista Dossier on E-commerce in Italy

This dossier presents statistics and facts on the online retail e-commerce market in Italy. It includes data regarding the e-commerce market volume as well as information on digital shoppers and consumer spending, as well as mobile commerce and digital payments.

Table of contents

  • 1. Market overview
    • Retail revenue share of e-commerce in Europe 2015, by country

    • E-commerce revenue in Europe 2012-2017

    • Digital Market Outlook: e-commerce revenue in Italy 2015-2021

    • Italy: distribution of e-commerce turnover 2016, by industry

    • Digital Market Outlook: e-commerce users in Italy 2015-2021

    • Italy: worth share of online sales in 2014, by industry

    • B2C e-commerce sales growth in Italy 2014-2017

    • Italy: ecommerce value of purchased goods 2013-2015

    • Italy: share of firms conducting e-commerce 2015, by industry

  • 2. E-commerce revenues by segment
    • Italy: e-commerce turnover from 2004-2015

    • Digital Market Outlook: e-commerce revenue in Italy 2015-2021, by segment

    • Digital Market Outlook: clothes & shoes e-commerce revenue Italy 2015-2021

    • Digital Market Outlook: electronics & media e-commerce revenue in Italy 2015-2021

    • Digital Market Outlook: food & cosmetics e-commerce revenue in Italy 2015-2021

    • Italy: Ecommerce sales of food & groceries 2014-2015

    • Italy: value of food and groceries e-commerce sales 2015, by category

    • Digital Market Outlook: furniture & appliances e-commerce revenue in Italy 2015-2021

    • Digital Market Outlook: special interest e-commerce revenue in Italy 2015-2021

    • Italy: digital travel sales volume 2011-2017

  • 3. Consumer spending
    • Italy: average online expenditure 2016, by sales channel

    • E-commerce revenue per online shopper in Italy 2012-2016

    • E-commerce spending per capita in Italy 2012-2017

    • Value of e-commerce purchases by Italian consumers in Italy 2010-2016

    • Italy: average expenditure on eCommerce goods 2016, by device

  • 4. Digital shoppers - Demographics
    • Italy: number of digital buyers in Italy 2014-2019

    • Projected digital buyer penetration in Italy 2014-2017

    • Italy: share of e-commerce customers in 2016, by age groups

    • Italy: online purchases of goods and services in Italy 2014, by age group

    • Italy: share of e-commerce customers in 2016, by education level

    • Italy: share of online customers in 2016, by municipalities

    • Italy: share of smartphone e-commerce customers in 2016, by age group

    • Italy: average age of online shoppers in 2016, by product category

    • Italy: Ecommerce purchases by frequency 2016

  • 5. Payment methods
    • Preferred digital payment methods in Italy 2015

    • Italy: average expenditure on e-commerce websites 2016, by payment method

    • Italy: main payment methods for online purchase of products vs. digital services 2016

    • Italy: payment methods 2016, by type of good

    • Italy: reasons for not using phone as in-store payment method in 2015

    • Italy: individuals using smartphones for payments in 2014-2015

    • Italy: reasons for not buying online 2016, by type of product

  • Language: English
  • Released: January 2017
  • Source(s): Statista
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