E-commerce in Italy

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Statista Dossier on E-commerce in Italy

This dossier presents statistics and facts on the online retail e-commerce market in Italy. It includes data regarding the e-commerce market volume as well as information on digital shoppers and consumer spending, as well as mobile commerce and digital payments.

Table of contents

  • 1. Market overview
    • E-commerce revenue in Europe 2012-2017

    • Total retail e-commerce revenue in Italy 2017-2023

    • Italy: distribution of e-commerce turnover 2019, by sector

    • Toys, Hobby & DIY e-commerce user in Italy 2017-2023

    • B2C e-commerce sales growth in Italy 2014-2017

    • Italy: number of customers purchasing online from abroad 2018, by country

    • Italy: share of population who have purchased online from abroad 2018, by country

  • 2. E-commerce revenues by segment
    • Italy: e-commerce turnover from 2010-2018

    • E-commerce revenue in Italy 2017-2023, by segment

    • Furniture & Appliances e-commerce user in Italy 2017-2023

    • Electronics & Media e-commerce user in Italy 2017-2023

    • Online retail users in Italy 2017-2023

    • Italy: value of food and groceries e-commerce sales 2015, by category

    • Furniture & Appliances e-commerce revenue in Italy 2017-2023, by segment

    • Electronics & Media e-commerce revenue in Italy 2017-2023, by segment

    • Italy: digital travel sales volume 2011-2017

  • 3. Consumer spending
    • Italy: average online expenditure 2016, by sales channel

    • E-commerce revenue per online shopper in Italy 2012-2016

    • E-commerce spending per capita in Italy 2012-2017

    • Value of e-commerce purchases by Italian consumers in Italy 2010-2016

    • Italy: average expenditure on E-Commerce goods 2016, by device

    • Italy: share of goods and services purchased online in 2017 by category

  • 4. Digital shoppers - Demographics
    • Digital Market Outlook: number of of e-commerce users Italy 2016-2022

    • Projected digital buyer penetration in Italy 2014-2017

    • Italy: share of e-commerce customers 2016-2017, by age group

    • Italy: share of e-commerce customers 2016-2017, by education level

    • Italy: share of online customers 2016-2017, by municipality size

    • Italy: share of smartphone e-commerce customers 2016-2017, by age group

    • Italy: average age of online shoppers Q3 2017, by product category

    • Italy: Ecommerce purchases by frequency 2017

    • Italy: number of e-commerce users by purchase frequency 2017

  • 5. Device
    • Italy: operating systems used while shopping online 2017

    • Italy: online shoppers & Black Friday 2017, by device

    • Italy: online shoppers & Cyber Monday 2017, by device

    • Italy: devices used for online shopping researches 2017, by type

    • Italy: devices used for regular online shopping 2017, by type

  • 6. Payment methods
    • Preferred digital payment methods in Italy 2017

    • Italy: average expenditure on e-commerce websites 2017, by payment method

    • Italy: main payment methods for online purchase of products vs. digital services 2017

    • Italy: online payment methods Q3 2017, by type of good

    • Italy: reasons for not buying online 2016, by type of product

    • Italy: number of customers purchasing online from abroad 2018, by country

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