E-commerce in Italy

The Statista dossier
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Statista Dossier on e-commerce in Italy

This dossier presents statistics and facts on the e-commerce sector in Italy. The dossier includes several chapter providing information on the development of the e-commerce market in recent years. Moreover, it provides data on online consumers, devices, and payment methods.

Table of contents

  • 1. Market overview
    • E-commerce turnover in Italy 2009-2019

    • Distribution of e-commerce revenue in Italy 2019, by sector

    • Value of e-commerce purchases of Italian consumers 2015-2020

    • Value of e-commerce purchases in Italy 2016-2020, by type

    • E-commerce turnover share of enterprises Italy 2009-2019

    • COVID-19 impact on e-commerce companies' turnover in Italy 2020

  • 2. Online consumers
    • Number of web shoppers in Italy 2017-2020

    • Online retail users in Italy 2017-2025

    • Share of people shopping online in Italy 2019, by product category

    • Online spending intentions in Italy 2020, by product category

    • Changed shopping behavior due to the coronavirus in Italy 2020

    • Drivers of online purchases in Italy 2020

  • 3. Devices
    • Distribution of e-commerce purchases in Italy 2015-2020, by device

    • Online purchases by device in Italy 2020

    • E-commerce purchases CAGR in Italy 2014-2018, by device

    • Operating systems used while shopping online in Italy 2019

    • Distribution of visits to leading e-commerce marketplaces in Italy 2019, by device

  • 4. Payment methods
    • Most offered payment solutions on online web domains in Italy in 2020

    • Preferred payment methods for shopping online in Italy 2020

    • Preferred methods of payment for online purchases in Italy 2019-2020

    • Most popular online payment methods in Italy 2019

    • Preferred purchase methods among Italian consumers 2020, by category

    • Usage of cryptocurrencies in Italy January 2020

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