E-commerce in Italy

The Statista dossier
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Statista Dossier on e-commerce in Italy

This dossier presents statistics and facts on the e-commerce sector in Italy. The dossier includes several chapter providing information on the development of the e-commerce market in recent years. Moreover, it provides data on online consumers, devices, and payment methods.

Table of contents

  • 1. Market overview
    • E-commerce turnover in Italy 2009-2019

    • E-commerce turnover growth in Italy 2009-2019

    • Distribution of e-commerce turnover in Italy 2019, by sector

    • Value of e-commerce purchases of Italian consumers 2015-2019

    • Distribution of value of e-commerce purchases in Italy 2018-2019, by type

    • E-commerce turnover share of enterprises Italy 2009-2019

  • 2. Online consumers
    • Number of e-commerce users in Italy 2018, by purchase frequency

    • E-commerce customers in Italy 2018, by frequency of purchase

    • Distribution of regular e-commerce customers 2017-2018, by age group

    • Distribution of regular e-commerce customers Q1 2018, by education level

    • Distribution of regular e-commerce customers in Italy Q1 2018, by municipality size

    • Average age of online shoppers in Italy Q1 2018, by product category

  • 3. Devices
    • Distribution of e-commerce purchases in Italy 2019, by device

    • E-commerce purchases CAGR in Italy 2014-2018, by device

    • Italy: e-commerce B2C market share in Italy 2014-2018, by device

    • Italy: incidence of mobile devices on total online purchases 2013- 2018

    • Operating systems used while shopping online in Italy 2019

  • 4. Payment methods
    • Market share of leading ten online payment platforms 2019

    • Preferred payment methods for shopping online in Italy 2019

    • Preferred methods of payment for online purchases in Italy 2019-2020

    • Most popular online payment methods in Italy 2019

    • Preferred purchase methods among Italian consumers 2019, by category

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